On the short video app Douyin, one post published by a top-tier Key Opinion Leader (KOL) could generate 1.2 million impressions in China as of June 2021. KOL is the specific term for influencers in China. As top-tier KOLs in China usually have more than one million followers, they could help new brands effectively build up awareness and reputation on social media.
Number of impressions per post from the top-tier influencers in China as of June 2021, by social network
(in 1,000s)
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Parklu. (June 22, 2021). Number of impressions per post from the top-tier influencers in China as of June 2021, by social network (in 1,000s) [Graph]. In Statista. Retrieved May 18, 2022, from https://www.statista.com/statistics/1045951/china-top-tier-kol-impressions-per-post/
Parklu. "Number of impressions per post from the top-tier influencers in China as of June 2021, by social network (in 1,000s)." Chart. June 22, 2021. Statista. Accessed May 18, 2022. https://www.statista.com/statistics/1045951/china-top-tier-kol-impressions-per-post/
Parklu. (2021). Number of impressions per post from the top-tier influencers in China as of June 2021, by social network (in 1,000s). Statista. Statista Inc.. Accessed: May 18, 2022. https://www.statista.com/statistics/1045951/china-top-tier-kol-impressions-per-post/
Parklu. "Number of Impressions per Post from The Top-tier Influencers in China as of June 2021, by Social Network (in 1,000s)." Statista, Statista Inc., 22 Jun 2021, https://www.statista.com/statistics/1045951/china-top-tier-kol-impressions-per-post/
Parklu, Number of impressions per post from the top-tier influencers in China as of June 2021, by social network (in 1,000s) Statista, https://www.statista.com/statistics/1045951/china-top-tier-kol-impressions-per-post/ (last visited May 18, 2022)
