On the short video app Douyin, one post published by a top-tier Key Opinion Leader (KOL) could generate 1.2 million impressions in China as of January 2019. KOL is the specific term for influencers in China. As top-tier KOLs in China usually have more than one million followers, they could help new brands effectively build up awareness and reputation on social media.
Number of impressions per post from the top-tier influencers in China as of January 2019, by social network
(in 1,000s)
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Parklu. (June 27, 2019). Number of impressions per post from the top-tier influencers in China as of January 2019, by social network (in 1,000s) [Graph]. In Statista. Retrieved April 02, 2020, from https://www.statista.com/statistics/1045951/china-top-tier-kol-impressions-per-post/
Parklu. "Number of impressions per post from the top-tier influencers in China as of January 2019, by social network (in 1,000s)." Chart. June 27, 2019. Statista. Accessed April 02, 2020. https://www.statista.com/statistics/1045951/china-top-tier-kol-impressions-per-post/
Parklu. (2019). Number of impressions per post from the top-tier influencers in China as of January 2019, by social network (in 1,000s). Statista. Statista Inc.. Accessed: April 02, 2020. https://www.statista.com/statistics/1045951/china-top-tier-kol-impressions-per-post/
Parklu. "Number of Impressions per Post from The Top-tier Influencers in China as of January 2019, by Social Network (in 1,000s)." Statista, Statista Inc., 27 Jun 2019, https://www.statista.com/statistics/1045951/china-top-tier-kol-impressions-per-post/
Parklu, Number of impressions per post from the top-tier influencers in China as of January 2019, by social network (in 1,000s) Statista, https://www.statista.com/statistics/1045951/china-top-tier-kol-impressions-per-post/ (last visited April 02, 2020)
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