On the short video app Douyin, one post published by a top-tier Key Opinion Leader (KOL) could generate 1.2 million impressions in China as of January 2019. KOL is the specific term for influencers in China. As top-tier KOLs in China usually have more than one million followers, they could help new brands effectively build up awareness and reputation on social media.
Number of impressions per post from the top-tier influencers in China as of January 2019, by social network (in 1,000s)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- KOL impression number of a one-million-yuan Chinese social media campaign 2018
- KOL (influencer) impression number of Sina Weibo in China 2019, by KOL type
- Digital ad fraud cost share worldwide 2019, by region
- Invalid digital ad traffic share worldwide 2019, by region
- Leading U.S. online advertisers in Q1 2020, by impressions
- Digital video ad length in the United Kingdom (UK) 2014-2017
- In-app advertising impression share worldwide in 2017, by ad format
- Leading countries ranked by mobile video ad viewability rates 2017
- Distribution of digital video ad impressions in Canada Q2 2014-Q4 2017, by ad length
- Mexico: largest digital ad categories during COVID-19 outbreak
- Ad impressions reaching young target audiences in Canada 2018
- Cost of TV and video ads in the U.S. 2012-2014, by type
- Online display CPM in the U.S. 2005-2016
- Cost of advertising and promotion of Italian company Geox 2017-2019
- Crocs' marketing expenses worldwide from 2016 to 2019
- Number of impressions delivered by promotional products in France 2016, by type
- Advertising expenses of Destination Maternity Corp. worldwide 2015-2018
- Germany: number of wearing apparel manufacturers 2008-2017
Parklu. (August 11, 2020). Number of impressions per post from the top-tier influencers in China as of January 2019, by social network (in 1,000s) [Graph]. In Statista. Retrieved March 09, 2021, from https://www.statista.com/statistics/1045951/china-top-tier-kol-impressions-per-post/
Parklu. "Number of impressions per post from the top-tier influencers in China as of January 2019, by social network (in 1,000s)." Chart. August 11, 2020. Statista. Accessed March 09, 2021. https://www.statista.com/statistics/1045951/china-top-tier-kol-impressions-per-post/
Parklu. (2020). Number of impressions per post from the top-tier influencers in China as of January 2019, by social network (in 1,000s). Statista. Statista Inc.. Accessed: March 09, 2021. https://www.statista.com/statistics/1045951/china-top-tier-kol-impressions-per-post/
Parklu. "Number of Impressions per Post from The Top-tier Influencers in China as of January 2019, by Social Network (in 1,000s)." Statista, Statista Inc., 11 Aug 2020, https://www.statista.com/statistics/1045951/china-top-tier-kol-impressions-per-post/
Parklu, Number of impressions per post from the top-tier influencers in China as of January 2019, by social network (in 1,000s) Statista, https://www.statista.com/statistics/1045951/china-top-tier-kol-impressions-per-post/ (last visited March 09, 2021)