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Top-tier KOL's impressions per post in China by channel 2019

On the short video app Douyin, one post published by a top-tier Key Opinion Leader (KOL) could generate 1.2 million impressions in China as of January 2019. KOL is the specific term for influencers in China. As top-tier KOLs in China usually have more than one million followers, they could help new brands effectively build up awareness and reputation on social media.

Number of impressions per post from the top-tier influencers in China as of January 2019, by social network

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Release date

August 2020



Survey time period

January 31, 2019

Supplementary notes

The source does not specify the publication date. The release date here is the date of data access.

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