Most popular digital comic South Korea 2019

In a survey among digital comic consumers in 2019, around 5.2 percent stated that their favorite digital comic or webtoon was Yumi’s cells, followed by Tower of God with about 5.1 percent. Both titles are webtoons originating from South Korea.

Yumi’s Cells and Tower of God

Yumi’s Cells is a webtoon about a girl named Yumi and her brain cells. Due to the webtoon’s popularity, the author was awarded the Presidential Korean Content Awards in 2018. Tower of God is one of the most popular webtoons worldwide. It is a fantasy webtoon that has been adapted as a mobile game and as an anime series. As webtoons are increasingly popular worldwide, both webtoons were officially translated into other languages, such as English, by their publisher, Naver Webtoon. As of 2019, Naver Webtoon was the most popular webtoon service in South Korea.


Webtoons are a type of digital comics originating in South Korea. Webtoons are mostly designed to be consumed on mobile devices, and some webtoons even feature background music that can be played while reading the strip. While some webtoons tell a story in each volume, others are telling longer stories over several months. In 2019, the most popular genre for digital comics and webtoons was Humor/Everday life.

Favorite digital comic or webtoon in South Korea in 2019

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Release date

May 2020


South Korea

Survey time period

September 27 to October 22, 2019

Number of respondents

1,829 respondents

Age group

10-59 years

Special properties

South Koreans that have a favorite digital comic

Method of interview

Online survey

Supplementary notes

*No English title available.

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Statistics on "Creative content industry in South Korea"

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