Internet ad spending in the United Kingdom (UK) from 2016-2024, by channel

Published by Statista Research Department, Jan 10, 2023
In 2020, internet advertising spending in the United Kingdom amounted to 14.48 billion British pounds, out of which search advertising spend accounted for 8.2 billion pounds. While search holds the largest share of interned ad spending, e-commerce advertising has seen the largest growth in the measured period, and in 2021 it is expected to increase by 66 percent compared to 2020.

Internet advertising spending in the United Kingdom (UK) from 2016 to 2024, by channel (in million GBP)

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Release date

December 2020

Region

United Kingdom

Survey time period

2016 to 2020

Special properties

pure-play

Supplementary notes

* Forecast.

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