In 2020, internet advertising spending in the United Kingdom amounted to 14.48 billion British pounds, out of which search advertising spend accounted for 8.2 billion pounds. While search holds the largest share of interned ad spending, e-commerce advertising has seen the largest growth in the measured period, and in 2021 it is expected to increase by 66 percent compared to 2020.
Internet advertising spending in the United Kingdom (UK) from 2016 to 2024, by channel (in million GBP)
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GroupM. (December 1, 2020). Internet advertising spending in the United Kingdom (UK) from 2016 to 2024, by channel (in million GBP) [Graph]. In Statista. Retrieved April 12, 2021, from https://www.statista.com/statistics/1046669/internet-ad-spend-united-kingdom-uk/
GroupM. "Internet advertising spending in the United Kingdom (UK) from 2016 to 2024, by channel (in million GBP)." Chart. December 1, 2020. Statista. Accessed April 12, 2021. https://www.statista.com/statistics/1046669/internet-ad-spend-united-kingdom-uk/
GroupM. (2020). Internet advertising spending in the United Kingdom (UK) from 2016 to 2024, by channel (in million GBP). Statista. Statista Inc.. Accessed: April 12, 2021. https://www.statista.com/statistics/1046669/internet-ad-spend-united-kingdom-uk/
GroupM. "Internet Advertising Spending in The United Kingdom (Uk) from 2016 to 2024, by Channel (in Million Gbp)." Statista, Statista Inc., 1 Dec 2020, https://www.statista.com/statistics/1046669/internet-ad-spend-united-kingdom-uk/
GroupM, Internet advertising spending in the United Kingdom (UK) from 2016 to 2024, by channel (in million GBP) Statista, https://www.statista.com/statistics/1046669/internet-ad-spend-united-kingdom-uk/ (last visited April 12, 2021)