U.S. digital buyer penetration 2019, by ethnicity

According to May 2019, 70.6 percent of Asian internet users in the United States were digital buyers. The digital buyer penetration among white internet users was 73.1 percent, the highest among any group.

Digital buyer penetration in the United States as of May 2019, by ethnicity

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Release date

July 2019


United States

Survey time period

May 2019

Age group

14 years and older

Special properties

Survey of internet users who have made at least one purchase via any digital channel during the calendar year

Supplementary notes

*Can be of any race **Includes Native Americans, Alaska Natives, Hawaiian and Pacific Islanders and bi- and multi-racial individuals

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Statistics on "E-commerce in the United States"

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