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Main reasons for not using Korean beauty products among Indian women 2019

Published by Aprajita Minhas, Jun 14, 2022
According to a survey conducted by Rakuten Insight, 54 percent of the female respondents from India who do not use K-beauty products felt that there are too many different types of products to use in this category. The use of all Korean beauty products for skincare was around four percent of surveyed Indians.

Main reasons for not using Korean beauty products among women consumers in India in 2019

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Source

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In cooperation with
Rakuten Insight
Release date

August 2019

Region

India

Survey time period

July 5 to 30, 2019

Number of respondents

2,704 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question:
Please choose the reason (s) why you do not use Korean beauty skincare products? (choose up to three options)

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