Amazon Prime Day shoppers in Italy 2019, by age group

This graph shows the results of a survey conducted by YouGov Italia regarding the Amazon Prime Day 2019. According to the results, the vast majority of of Italians who took advantage of the e-commerce giant shopping days (34 percent) were aged 55 years and older. By contrast, only nine percent of Amazon Prime Day shoppers were between 18 and 24 years of age.

Amazon Prime Day shoppers in Italy 2019, by age group

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Release date

July 2019



Survey time period

July 17-18, 2019

Number of respondents

897 respondents

Age group

18 years and older

Special properties

aware of Amazon PrimeDay

Method of interview

Computer-assisted web interviews (CAWI)

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