According to a survey conducted in South Korea in 2023, around 77 percent of male respondents stated that they had purchased merchandise related to a character within the previous year. Characters are popular in South Korea, making character merchandising a lucrative business. Though the share of female respondents buying character merchandise was slightly lower, at 75 percent, this is still a large portion of media users. The most preferred characters in South Korea were from the animated TV series Pororo.
Share of respondents that have purchased merchandise of a character within the previous year in South Korea as of July 2023, by gender
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Korea Creative Content Agency. (September 27, 2023). Share of respondents that have purchased merchandise of a character within the previous year in South Korea as of July 2023, by gender [Graph]. In Statista. Retrieved October 07, 2024, from https://www.statista.com/statistics/1047420/south-korea-purchased-a-character-merchandise-by-gender/
Korea Creative Content Agency. "Share of respondents that have purchased merchandise of a character within the previous year in South Korea as of July 2023, by gender." Chart. September 27, 2023. Statista. Accessed October 07, 2024. https://www.statista.com/statistics/1047420/south-korea-purchased-a-character-merchandise-by-gender/
Korea Creative Content Agency. (2023). Share of respondents that have purchased merchandise of a character within the previous year in South Korea as of July 2023, by gender. Statista. Statista Inc.. Accessed: October 07, 2024. https://www.statista.com/statistics/1047420/south-korea-purchased-a-character-merchandise-by-gender/
Korea Creative Content Agency. "Share of Respondents That Have Purchased Merchandise of a Character within The Previous Year in South Korea as of July 2023, by Gender." Statista, Statista Inc., 27 Sep 2023, https://www.statista.com/statistics/1047420/south-korea-purchased-a-character-merchandise-by-gender/
Korea Creative Content Agency, Share of respondents that have purchased merchandise of a character within the previous year in South Korea as of July 2023, by gender Statista, https://www.statista.com/statistics/1047420/south-korea-purchased-a-character-merchandise-by-gender/ (last visited October 07, 2024)
Share of respondents that have purchased merchandise of a character within the previous year in South Korea as of July 2023, by gender [Graph], Korea Creative Content Agency, September 27, 2023. [Online]. Available: https://www.statista.com/statistics/1047420/south-korea-purchased-a-character-merchandise-by-gender/
