Having purchased merchandise of a character South Korea 2023, by gender

Share of respondents that have purchased merchandise of a character within the previous year in South Korea as of July 2023, by gender

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Release date

September 2023

Region

South Korea

Survey time period

June 2 to July 14, 2023

Number of respondents

3,500 respondents

Age group

3-69 years

Special properties

South Koreans that used content involving characters (e.g. animation) within the previous year

Method of interview

Online survey

Supplementary notes

The survey was conducted among 1,611 male and 1,889 female respondents.

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