In 2023, Walmart was Guatemala's largest digital advertiser among shops, retail, and restaurants, accounting for 11.3 percent of the industry's digital ad spend. McDonald's ranked second with 8.34 percent of the digital ad expenditure.
Largest advertisers among shops, retail, and restaurant brands in Guatemala in 2023, by estimated digital ad spend share
estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search
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Admetricks. (July 16, 2024). Largest advertisers among shops, retail, and restaurant brands in Guatemala in 2023, by estimated digital ad spend share [Graph]. In Statista. Retrieved October 05, 2024, from https://www.statista.com/statistics/1047940/guatemala-retailers-digital-advertising/
Admetricks. "Largest advertisers among shops, retail, and restaurant brands in Guatemala in 2023, by estimated digital ad spend share." Chart. July 16, 2024. Statista. Accessed October 05, 2024. https://www.statista.com/statistics/1047940/guatemala-retailers-digital-advertising/
Admetricks. (2024). Largest advertisers among shops, retail, and restaurant brands in Guatemala in 2023, by estimated digital ad spend share. Statista. Statista Inc.. Accessed: October 05, 2024. https://www.statista.com/statistics/1047940/guatemala-retailers-digital-advertising/
Admetricks. "Largest Advertisers among Shops, Retail, and Restaurant Brands in Guatemala in 2023, by Estimated Digital Ad Spend Share." Statista, Statista Inc., 16 Jul 2024, https://www.statista.com/statistics/1047940/guatemala-retailers-digital-advertising/
Admetricks, Largest advertisers among shops, retail, and restaurant brands in Guatemala in 2023, by estimated digital ad spend share Statista, https://www.statista.com/statistics/1047940/guatemala-retailers-digital-advertising/ (last visited October 05, 2024)
Largest advertisers among shops, retail, and restaurant brands in Guatemala in 2023, by estimated digital ad spend share [Graph], Admetricks, July 16, 2024. [Online]. Available: https://www.statista.com/statistics/1047940/guatemala-retailers-digital-advertising/