According to a July 2019 survey among global digital shoppers, 93.4 percent of respondents said that they read customer reviews prior to purchasing from an unfamiliar digital retailer. During the survey period, it was also found that 77.5 percent of respondents compared prices across multiple sellers before making a purchase.
Most common ways for online shoppers worldwide to research an unfamiliar digital retailer before making a purchase as of June 2019
Characteristic
Percentage of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Respondents were adults who shop online at least once a year. Of those surveyed, 137 were from Australia, 455 from Europe, 519 from the U.K. and 516 from the U.S.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (September 4, 2019). Most common ways for online shoppers worldwide to research an unfamiliar digital retailer before making a purchase as of June 2019 [Graph]. In Statista. Retrieved September 16, 2024, from https://www.statista.com/statistics/1047962/how-online-shoppers-worldwide-research-unfamiliar-retailers/?ref=blog.trustedsite.com
eMarketer. "Most common ways for online shoppers worldwide to research an unfamiliar digital retailer before making a purchase as of June 2019." Chart. September 4, 2019. Statista. Accessed September 16, 2024. https://www.statista.com/statistics/1047962/how-online-shoppers-worldwide-research-unfamiliar-retailers/?ref=blog.trustedsite.com
eMarketer. (2019). Most common ways for online shoppers worldwide to research an unfamiliar digital retailer before making a purchase as of June 2019. Statista. Statista Inc.. Accessed: September 16, 2024. https://www.statista.com/statistics/1047962/how-online-shoppers-worldwide-research-unfamiliar-retailers/?ref=blog.trustedsite.com
eMarketer. "Most Common Ways for Online Shoppers Worldwide to Research An Unfamiliar Digital Retailer before Making a Purchase as of June 2019." Statista, Statista Inc., 4 Sep 2019, https://www.statista.com/statistics/1047962/how-online-shoppers-worldwide-research-unfamiliar-retailers/?ref=blog.trustedsite.com
eMarketer, Most common ways for online shoppers worldwide to research an unfamiliar digital retailer before making a purchase as of June 2019 Statista, https://www.statista.com/statistics/1047962/how-online-shoppers-worldwide-research-unfamiliar-retailers/?ref=blog.trustedsite.com (last visited September 16, 2024)
Most common ways for online shoppers worldwide to research an unfamiliar digital retailer before making a purchase as of June 2019 [Graph], eMarketer, September 4, 2019. [Online]. Available: https://www.statista.com/statistics/1047962/how-online-shoppers-worldwide-research-unfamiliar-retailers/?ref=blog.trustedsite.com
