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Leading stores for back to school shopping according to U.S. mothers 2020

Published by D. Tighe, Dec 1, 2020
Some 89 percent of mothers with children entering K-12 in the United States in the fall of 2020 planned on going to Walmart for their back-to-school shopping. Target and Dollar Tree were the second and third most popular choices, with 65 and 33 percent of survey respondents stating they were likely to shop there respectively.

Leading brick-and-mortar stores moms plan to visit for back-to-school shopping in the United States as of June 2020

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Source

Release date

2020

Region

United States

Survey time period

June 9, 2020

Number of respondents

1,231 respondents

Age group

18 years and older

Special properties

Moms of children entering K-12 in the fall of 2020; smartphone owners

Method of interview

Online survey

Supplementary notes

*Original survey question: "Identify all the brick-and-mortar stores from which you'll likely purchase school supplies for Back-to-School 2020."

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