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Leading stores for back to school shopping according to U.S. mothers 2020

Leading brick-and-mortar stores moms plan to visit for back-to-school shopping in the United States as of June 2020

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Release date



United States

Survey time period

June 9, 2020

Number of respondents

1,231 respondents

Age group

18 years and older

Special properties

Moms of children entering K-12 in the fall of 2020; smartphone owners

Method of interview

Online survey

Supplementary notes

*Original survey question: "Identify all the brick-and-mortar stores from which you'll likely purchase school supplies for Back-to-School 2020."

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Statistics on "Back-to-school market"

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