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Leading stores parents will likely visit for back to school shopping in the U.S. 2022

Leading brick-and-mortar stores parents of K-12 students plan to visit for back-to-school shopping in the United States as of June 2022

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Release date



United States

Survey time period

May 10 and 11, 2022

Number of respondents

1,424 respondents

Age group

18 years and older

Special properties

Mothers with children entering K-12 that will make purchases for the 2022-23 BTS season

Method of interview

Online survey

Supplementary notes

100 percent of survey respondents were female.
In terms of ethnicity, 66 percent of the women surveyed were Caucasian, 15 percent were Hispanic, 13 percent were African American, and six percent were categorized as other.

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Statistics on "Back-to-school market"

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