Some 90 percent of U.S. mothers with children entering K-12 in the 2022-23 BTS season planned on going to Walmart for their back-to-school supply shopping. Target and Dollar Tree were the second and third most popular choices, with about 70 and 40 percent of survey respondents stating they were likely to shop there respectively.
Leading brick-and-mortar stores parents of K-12 students plan to visit for back-to-school shopping in the United States as of June 2022
Mothers with children entering K-12 that will make purchases for the 2022-23 BTS season
Method of interview
Online survey
Supplementary notes
100 percent of survey respondents were female.
In terms of ethnicity, 66 percent of the women surveyed were Caucasian, 15 percent were Hispanic, 13 percent were African American, and six percent were categorized as other.
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Field Agent. (May 24, 2022). Leading brick-and-mortar stores parents of K-12 students plan to visit for back-to-school shopping in the United States as of June 2022 [Graph]. In Statista. Retrieved August 15, 2022, from https://www.statista.com/statistics/1048437/leading-stores-for-moms-back-to-school-shopping-us/
Field Agent. "Leading brick-and-mortar stores parents of K-12 students plan to visit for back-to-school shopping in the United States as of June 2022." Chart. May 24, 2022. Statista. Accessed August 15, 2022. https://www.statista.com/statistics/1048437/leading-stores-for-moms-back-to-school-shopping-us/
Field Agent. (2022). Leading brick-and-mortar stores parents of K-12 students plan to visit for back-to-school shopping in the United States as of June 2022. Statista. Statista Inc.. Accessed: August 15, 2022. https://www.statista.com/statistics/1048437/leading-stores-for-moms-back-to-school-shopping-us/
Field Agent. "Leading Brick-and-mortar Stores Parents of K-12 Students Plan to Visit for Back-to-school Shopping in The United States as of June 2022." Statista, Statista Inc., 24 May 2022, https://www.statista.com/statistics/1048437/leading-stores-for-moms-back-to-school-shopping-us/
Field Agent, Leading brick-and-mortar stores parents of K-12 students plan to visit for back-to-school shopping in the United States as of June 2022 Statista, https://www.statista.com/statistics/1048437/leading-stores-for-moms-back-to-school-shopping-us/ (last visited August 15, 2022)
