Leading stores parents will likely visit for back to school shopping in the U.S. 2023

Published by
D. Tighe,
Jul 27, 2023
Some 90 percent of U.S. parents with children entering K-12 in the fall of 2023 planned on going to Walmart for their back-to-school supply shopping. Target and Dollar Tree were the second and third-most popular choices, with about 75 and 35 percent of survey respondents stating they were likely to shop there, respectively.

Leading brick-and-mortar stores parents of K-12 students plan to visit for back-to-school shopping in the United States 2023

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Release date

2023

Region

United States

Survey time period

June 26 to 29, 2023

Number of respondents

1,249 respondents

Age group

18 years and older

Special properties

Parents of children entering K-12 that will make back-to-school purchases

Method of interview

Online survey

Supplementary notes

Respondents were asked what stores they were likely to visit to purchase school supplies from. Multiple answers were possible.

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Overview

6

Average spending

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Consumer behavior

8

Shopping time period and locations

6

Impact of inflation

4

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