Leading stores parents will likely visit for back to school shopping in the U.S. 2024
Over one in five surveyed U.S. parents with children entering K-12 in the fall of 2024 planned on going to Walmart for their back-to-school supply shopping. Target and Dollar Tree were the second and third-most popular choices, with about 20 and 10 percent of survey respondents stating they were likely to shop there, respectively.