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Reasons why families don't purchase school supplies online U.S. 2019

In May 2019, among the K-12 mothers who do not shop online for school supplies in the United States, 51 percent listed, "my kids like going to stores to shop for school supplies", as the main reason why they do not shop online for them.

Why don’t you and your household purchase school supplies online?

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Release date



United States

Survey time period

May 6 to 12, 2019

Number of respondents

351 respondents

Age group

18 years and older

Special properties

Participants were mothers with children entering K-12 in the fall of 2019 and who do not shop online for school supplies.

Method of interview

Online survey

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Statistics on "U.S. apparel and footwear consumer behavior"

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