Social video ads CTR worldwide in 2019, by platform and age

Published by Statista Research Department, Jan 10, 2023
In 2019, social video ads published on Instagram had a clickthrough rate of 0.46 percent among 18-to-24-year-olds. YouTube video advertising had the lowest CTR compared to Instagram and Facebook among all age groups, and the latter publisher was the most successful in reaching senior consumers with video ads.

Social video advertising clickthrough rate (CTR) worldwide as of August 2019, by platform and age group

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Release date

September 2019

Region

Worldwide

Survey time period

August 2019

Special properties

data based on campaigns run via Pixability platform; broader industry metrics may vary

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Facebook

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Google

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E-mail

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Influencer marketing

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Topics

Online advertising metricsDigital advertising in the U.S.Social media advertising and marketing worldwideDigital advertising formats in the U.S.Facebook advertising and marketing
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