In 2019, social video ads published on Instagram had a clickthrough rate of 0.46 percent among 18-to-24-year-olds. YouTube video advertising had the lowest CTR compared to Instagram and Facebook among all age groups, and the latter publisher was the most successful in reaching senior consumers with video ads.
Social video advertising clickthrough rate (CTR) worldwide as of August 2019, by platform and age group
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$69 USD $49 USD / Month *
in the first 12 months
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you
Overview
7
- Premium Statistic Social media ads CPM worldwide 2021-2022
- Premium Statistic Social media ads CTR worldwide 2021-2022
- Premium Statistic Search ads CTR worldwide 2017-2022
- Premium Statistic Search ads CPC worldwide 2017-2022
- Premium Statistic Social video ads CTR worldwide in 2019, by platform and age
- Premium Statistic Conversion rate of in-app video and display advertising worldwide in Q1 2019
- Premium Statistic Conversion rate of in-app video advertising worldwide Q1 2019, by type
Facebook
4
Twitter
4
Google
6
- Basic Statistic U.S. Google AdWords CPC 2018, by industry
- Basic Statistic U.S. Google AdWords CPA 2018, by industry
- Premium Statistic U.S. Google AdWords CTR 2018, by industry
- Premium Statistic U.S. Google AdWords mobile CTR 2018, by industry
- Premium Statistic U.S. Google AdWords mobile CPC 2018, by industry
- Premium Statistic U.S. Google AdWords mobile CPA 2018, by industry
E-mail
6
- Premium Statistic E-mail inbox placement rate worldwide 2018, by industry
- Premium Statistic Global spam placement rate 2018, by category
- Premium Statistic E-mail marketing performance metrics worldwide 2020, by transaction type
- Premium Statistic Open rates of marketing e-mails worldwide 2018, by industry
- Premium Statistic Engagement/rates of marketing e-mails worldwide 2018, by industry
- Premium Statistic Click-to-open rates of marketing e-mails worldwide 2022, by industry
Influencer marketing
4
- Premium Statistic Influencer marketing campaign average EMV 2016-2018
- Premium Statistic Engagement rates among global IG influencers 2018-2021, by profile size
- Premium Statistic Average AQS score among influencers on Instagram worldwide in 2018
- Premium Statistic Average AQS score among influencers on Instagram worldwide 2018, by profile size
Further related statistics
18
- Share of Hungarians clicking on online ads 2019, by social network
- Acceptance of social media advertising in Sweden 2017, by platform
- Canada: government spend on social media ads for Canada 150 in 2017
- Most influential social media for holiday purchases in Canada 2017
- Children receiving porn advertisements online in Norway 2020, by platform and gender
- Average value of out-stream video ad formats in Europe 2017
- Video share in digital ad spend in Canada 2019-2024
- Attitudes towards media ads in the U.S. 2022
- Digital Market Outlook: digital video ad revenue as share of GDP U.S. 2016-2022
- Distribution of Meta's advertising audience in Hungary 2023, by age and gender
- Video advertising influence on further product research in India 2014, by device
- Digital Market Outlook: video ad revenue as share of GDP U.S. 2016-2022, by device
- Social network video ad revenue in the U.S. 2017-2020, by platform
- Leading TikTok actions among U.S. and UK users 2020
- Distribution of social media ad-audience in Ghana 2022, by age & gender
- Social media marketing market share in Japan 2023, by segment
- Body confidence among social media models in Norway 2019, by body feature and gender
- Industry revenue of “manufacture of other builders' carpentry, joinery“ in Greece 2012-2025
Further Content: You might find this interesting as well
Statistics
- Share of Hungarians clicking on online ads 2019, by social network
- Acceptance of social media advertising in Sweden 2017, by platform
- Canada: government spend on social media ads for Canada 150 in 2017
- Most influential social media for holiday purchases in Canada 2017
- Children receiving porn advertisements online in Norway 2020, by platform and gender
- Average value of out-stream video ad formats in Europe 2017
- Video share in digital ad spend in Canada 2019-2024
- Attitudes towards media ads in the U.S. 2022
- Digital Market Outlook: digital video ad revenue as share of GDP U.S. 2016-2022
- Distribution of Meta's advertising audience in Hungary 2023, by age and gender
- Video advertising influence on further product research in India 2014, by device
- Digital Market Outlook: video ad revenue as share of GDP U.S. 2016-2022, by device
- Social network video ad revenue in the U.S. 2017-2020, by platform
- Leading TikTok actions among U.S. and UK users 2020
- Distribution of social media ad-audience in Ghana 2022, by age & gender
- Social media marketing market share in Japan 2023, by segment
- Body confidence among social media models in Norway 2019, by body feature and gender
- Industry revenue of “manufacture of other builders' carpentry, joinery“ in Greece 2012-202...
MarketingCharts. (September 4, 2019). Social video advertising clickthrough rate (CTR) worldwide as of August 2019, by platform and age group [Graph]. In Statista. Retrieved May 31, 2023, from https://www.statista.com/statistics/1048619/social-video-ads-clickthrough-rate-platform-age-worldwide/
MarketingCharts. "Social video advertising clickthrough rate (CTR) worldwide as of August 2019, by platform and age group." Chart. September 4, 2019. Statista. Accessed May 31, 2023. https://www.statista.com/statistics/1048619/social-video-ads-clickthrough-rate-platform-age-worldwide/
MarketingCharts. (2019). Social video advertising clickthrough rate (CTR) worldwide as of August 2019, by platform and age group. Statista. Statista Inc.. Accessed: May 31, 2023. https://www.statista.com/statistics/1048619/social-video-ads-clickthrough-rate-platform-age-worldwide/
MarketingCharts. "Social Video Advertising Clickthrough Rate (Ctr) Worldwide as of August 2019, by Platform and Age Group." Statista, Statista Inc., 4 Sep 2019, https://www.statista.com/statistics/1048619/social-video-ads-clickthrough-rate-platform-age-worldwide/
MarketingCharts, Social video advertising clickthrough rate (CTR) worldwide as of August 2019, by platform and age group Statista, https://www.statista.com/statistics/1048619/social-video-ads-clickthrough-rate-platform-age-worldwide/ (last visited May 31, 2023)
Social video advertising clickthrough rate (CTR) worldwide as of August 2019, by platform and age group [Graph], MarketingCharts, September 4, 2019. [Online]. Available: https://www.statista.com/statistics/1048619/social-video-ads-clickthrough-rate-platform-age-worldwide/