According to a survey conducted from November 2017 to January 2018, 42 percent of Swedes were willing to pay a ten percent price premium for more sustainable products. With a share of 38 percent, respondents from Finland seemed to be interested in buying sustainable products as well, followed by 34 percent each of Danes and Norwegians.
Are you willing to pay a ten percent price premium for more sustainable products?
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
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Sustainable Brand Index. (April 15, 2018). Are you willing to pay a ten percent price premium for more sustainable products? [Graph]. In Statista. Retrieved August 09, 2022, from https://www.statista.com/statistics/1048736/willingness-to-pay-a-price-premium-for-sustainable-products-in-the-nordics/
Sustainable Brand Index. "Are you willing to pay a ten percent price premium for more sustainable products? ." Chart. April 15, 2018. Statista. Accessed August 09, 2022. https://www.statista.com/statistics/1048736/willingness-to-pay-a-price-premium-for-sustainable-products-in-the-nordics/
Sustainable Brand Index. (2018). Are you willing to pay a ten percent price premium for more sustainable products? . Statista. Statista Inc.. Accessed: August 09, 2022. https://www.statista.com/statistics/1048736/willingness-to-pay-a-price-premium-for-sustainable-products-in-the-nordics/
Sustainable Brand Index. "Are You Willing to Pay a Ten Percent Price Premium for More Sustainable Products? ." Statista, Statista Inc., 15 Apr 2018, https://www.statista.com/statistics/1048736/willingness-to-pay-a-price-premium-for-sustainable-products-in-the-nordics/
Sustainable Brand Index, Are you willing to pay a ten percent price premium for more sustainable products? Statista, https://www.statista.com/statistics/1048736/willingness-to-pay-a-price-premium-for-sustainable-products-in-the-nordics/ (last visited August 09, 2022)
