According to a survey conducted from November 2017 to January 2018, 42 percent of Swedes were willing to pay a ten percent price premium for more sustainable products. With a share of 38 percent, respondents from Finland seemed to be interested in buying sustainable products as well, followed by 34 percent each of Danes and Norwegians.
Are you willing to pay a ten percent price premium for more sustainable products?
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Sustainable Brand Index. (April 15, 2018). Are you willing to pay a ten percent price premium for more sustainable products? [Graph]. In Statista. Retrieved April 20, 2024, from https://www.statista.com/statistics/1048736/willingness-to-pay-a-price-premium-for-sustainable-products-in-the-nordics/
Sustainable Brand Index. "Are you willing to pay a ten percent price premium for more sustainable products? ." Chart. April 15, 2018. Statista. Accessed April 20, 2024. https://www.statista.com/statistics/1048736/willingness-to-pay-a-price-premium-for-sustainable-products-in-the-nordics/
Sustainable Brand Index. (2018). Are you willing to pay a ten percent price premium for more sustainable products? . Statista. Statista Inc.. Accessed: April 20, 2024. https://www.statista.com/statistics/1048736/willingness-to-pay-a-price-premium-for-sustainable-products-in-the-nordics/
Sustainable Brand Index. "Are You Willing to Pay a Ten Percent Price Premium for More Sustainable Products? ." Statista, Statista Inc., 15 Apr 2018, https://www.statista.com/statistics/1048736/willingness-to-pay-a-price-premium-for-sustainable-products-in-the-nordics/
Sustainable Brand Index, Are you willing to pay a ten percent price premium for more sustainable products? Statista, https://www.statista.com/statistics/1048736/willingness-to-pay-a-price-premium-for-sustainable-products-in-the-nordics/ (last visited April 20, 2024)
Are you willing to pay a ten percent price premium for more sustainable products? [Graph], Sustainable Brand Index, April 15, 2018. [Online]. Available: https://www.statista.com/statistics/1048736/willingness-to-pay-a-price-premium-for-sustainable-products-in-the-nordics/