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Willingness to pay a price premium for sustainable products in the Nordics 2018

Published by D. Tighe, Sep 11, 2019
According to a survey conducted from November 2017 to January 2018, 42 percent of Swedes were willing to pay a ten percent price premium for more sustainable products. With a share of 38 percent, respondents from Finland seemed to be interested in buying sustainable products as well, followed by 34 percent each of Danes and Norwegians.

Are you willing to pay a ten percent price premium for more sustainable products?

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Source

Release date

April 2018

Region

Denmark, Finland, Norway, Sweden

Survey time period

November 2017 to January 2018

Number of respondents

40,000 respondents

Age group

16-70 years

Method of interview

Online survey

Supplementary notes

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

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