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Connected TV ad spend in the U.S. 2019-2025

Published by Statista Research Department, Aug 4, 2021
In 2020, connected TV (CTV) advertising spending in the United States was valued at 9.03 billion U.S. dollars. Advertising on CTVs is a growing trend combining the ease of online advertising and reach of TV. Tailored, skippable ads can be served to target audiences while they are streaming video content on their TVs. At current pace, CTV ad spend is expected to grow to 27.5 billion U.S. dollars by the end of 2025.

Connected TV advertising spending in the United States from 2019 to 2025 (in billion U.S. dollars)

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Source

Release date

July 2021

Region

United States

Survey time period

2019 and 2020

Supplementary notes

* Forecast.
Digital advertising that appears on connected TV (CTV) devices; includes display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Hulu, Roku and YouTube; excludes network-sold inventory from traditional linear TV and addressable TV advertising

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Topics

Television advertising in the U.S.Advertising industry in the U.S.Advertising industry in North AmericaTelevision in the U.S.Advertising consumption and perception
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