In 2019, connected TV (CTV) advertising spending in the United States was valued at 6.38 billion U.S. dollars. Advertising on CTVs is a growing trend combining the ease of online advertising and reach of TV. Tailored, skippable ads can be served to target audiences while they are streaming video content on their TVs. At current pace, CTV ad spend is expected to grow to 19 billion U.S. dollars by the end of 2024
Connected TV advertising spending in the United States from 2019 to 2024 (in billion U.S. dollars)
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eMarketer. (November 10, 2020). Connected TV advertising spending in the United States from 2019 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved April 14, 2021, from https://www.statista.com/statistics/1048897/connected-tv-ad-spend-usa/
eMarketer. "Connected TV advertising spending in the United States from 2019 to 2024 (in billion U.S. dollars)." Chart. November 10, 2020. Statista. Accessed April 14, 2021. https://www.statista.com/statistics/1048897/connected-tv-ad-spend-usa/
eMarketer. (2020). Connected TV advertising spending in the United States from 2019 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: April 14, 2021. https://www.statista.com/statistics/1048897/connected-tv-ad-spend-usa/
eMarketer. "Connected Tv Advertising Spending in The United States from 2019 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 10 Nov 2020, https://www.statista.com/statistics/1048897/connected-tv-ad-spend-usa/
eMarketer, Connected TV advertising spending in the United States from 2019 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1048897/connected-tv-ad-spend-usa/ (last visited April 14, 2021)