In 2020, connected TV (CTV) advertising spending in the United States was valued at 9.03 billion U.S. dollars. Advertising on CTVs is a growing trend combining the ease of online advertising and reach of TV. Tailored, skippable ads can be served to target audiences while they are streaming video content on their TVs. At current pace, CTV ad spend is expected to grow to 27.5 billion U.S. dollars by the end of 2025.
Connected TV advertising spending in the United States from 2019 to 2025 (in billion U.S. dollars)
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eMarketer. (July 21, 2021). Connected TV advertising spending in the United States from 2019 to 2025 (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 26, 2022, from https://www.statista.com/statistics/1048897/connected-tv-ad-spend-usa/
eMarketer. "Connected TV advertising spending in the United States from 2019 to 2025 (in billion U.S. dollars)." Chart. July 21, 2021. Statista. Accessed May 26, 2022. https://www.statista.com/statistics/1048897/connected-tv-ad-spend-usa/
eMarketer. (2021). Connected TV advertising spending in the United States from 2019 to 2025 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 26, 2022. https://www.statista.com/statistics/1048897/connected-tv-ad-spend-usa/
eMarketer. "Connected Tv Advertising Spending in The United States from 2019 to 2025 (in Billion U.S. Dollars)." Statista, Statista Inc., 21 Jul 2021, https://www.statista.com/statistics/1048897/connected-tv-ad-spend-usa/
eMarketer, Connected TV advertising spending in the United States from 2019 to 2025 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1048897/connected-tv-ad-spend-usa/ (last visited May 26, 2022)