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Connected TV ad spend in the U.S. 2019-2024

In 2019, connected TV (CTV) advertising spending in the United States was valued at 6.38 billion U.S. dollars. Advertising on CTVs is a growing trend combining the ease of online advertising and reach of TV. Tailored, skippable ads can be served to target audiences while they are streaming video content on their TVs. At current pace, CTV ad spend is expected to grow to 19 billion U.S. dollars by the end of 2024

Connected TV advertising spending in the United States from 2019 to 2024

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Release date

November 2020


United States

Survey time period

2019 to 2020

Supplementary notes

Digital advertising that appears on connected TV (CTV) devices; includes display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Hulu, Roku and YouTube; excludes network-sold inventory from traditional linear TV and addressable TV advertising

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Statistics on "TV advertising in the U.S."

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