In 2020, connected TV (CTV) advertising spending in the United States was valued at 9.03 billion U.S. dollars. Advertising on CTVs is a growing trend combining the ease of online advertising and reach of TV. Tailored, skippable ads can be served to target audiences while they are streaming video content on their TVs. At current pace, CTV ad spend is expected to grow to 27.5 billion U.S. dollars by the end of 2025.
Connected TV advertising spending in the United States from 2019 to 2025
(in billion U.S. dollars)
* Forecast.
Digital advertising that appears on connected TV (CTV) devices; includes display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Hulu, Roku and YouTube; excludes network-sold inventory from traditional linear TV and addressable TV advertising
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
eMarketer. (July 21, 2021). Connected TV advertising spending in the United States from 2019 to 2025 (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 26, 2022, from https://www.statista.com/statistics/1048897/connected-tv-ad-spend-usa/
eMarketer. "Connected TV advertising spending in the United States from 2019 to 2025 (in billion U.S. dollars)." Chart. July 21, 2021. Statista. Accessed May 26, 2022. https://www.statista.com/statistics/1048897/connected-tv-ad-spend-usa/
eMarketer. (2021). Connected TV advertising spending in the United States from 2019 to 2025 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 26, 2022. https://www.statista.com/statistics/1048897/connected-tv-ad-spend-usa/
eMarketer. "Connected Tv Advertising Spending in The United States from 2019 to 2025 (in Billion U.S. Dollars)." Statista, Statista Inc., 21 Jul 2021, https://www.statista.com/statistics/1048897/connected-tv-ad-spend-usa/
eMarketer, Connected TV advertising spending in the United States from 2019 to 2025 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1048897/connected-tv-ad-spend-usa/ (last visited May 26, 2022)
