Most valuable sports sponsors worldwide 2021

Published by
Ana M. López,
Nov 7, 2023
Nike's sponsorship value in 2021 was estimated at more than 600 million U.S. dollars, making it the world's most valuable sports sponsor. The second brand on the list was Nike's main competitor, Adidas, with a value for sponsorships of nearly 343 million U.S. dollars. These two brands also had the highest number of promoters in that year.

Leading sports sponsoring brands worldwide in 2021, by sponsorship value (in million U.S. dollars)

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Release date

October 2021

Region

Worldwide

Survey time period

August 15, 2020 to August 15, 2021

Supplementary notes

*The sponsorship value was calculated by multiplying the potential value with the promotion quality. Definitions of these terms and further information about the methodology can be found here.

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