Digital out-of-home (DOOH) reach by gender in Great Britain 2019

This chart shows what proportion of males and females in Great Britain in 2019 saw a digital screen at least once in a week. Digital screens saw a similar level of reach from both genders, with reach among the female population being just one percent higher than among the male population. Digital screens are a form of digital out-of-home (DOOH) advertising.

Digital out-of-home (DOOH) reach* in Great Britain in 2019, by gender

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Release date

September 2019


United Kingdom (Great Britain)

Survey time period


Supplementary notes

* Proportion of each audience, within GB, who will see a digital screen at least once in a week.

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Statistics on "Out-of-home advertising"

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