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Main reason millennials shop on Amazon in the UK in 2018

UK Millennials: what is the main reason you shop with Amazon?

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Release date

August 2018


United Kingdom

Survey time period

May 2018

Number of respondents

1,000 respondents

Special properties

UK millennials*

Supplementary notes

* Defined as UK citizens born 1982–2001.
The source makes the further comment regarding sample: "The nationally representative sample consists of consumers aged 16-36 years old who have made at least one online purchase within the past three months (as of May 2018).
The original survey questions was phrased as: "What’s the main reason you would shop with Amazon rather than another site?"

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Statistics on "Amazon in the United Kingdom (UK)"

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