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Main reason millennials shop on Amazon in the UK in 2018

This statistic displays the results of a 2018 survey on the online shopping habits and intentions of millennials in the United Kingdom (UK). UK millennials had varying motivations to shop with online retail behemoth Amazon, price being the leading one. In comparison to 28 percent of respondents who cited cheaper price options as the main motivation for shopping on Amazon, 19 percent of shoppers said they were Prime members and would take advantage of free delivery that comes with a membership. In general, convenience regarding delivery and check-outs were popular reasons for millennials when shopping on Amazon.

UK Millennials: what is the main reason you shop with Amazon?

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Release date

August 2018


United Kingdom

Survey time period

May 2018

Number of respondents

1,000 respondents

Special properties

UK millennials*

Supplementary notes

* Defined as UK citizens born 1982–2001.
The source makes the further comment regarding sample: "The nationally representative sample consists of consumers aged 16-36 years old who have made at least one online purchase within the past three months (as of May 2018).
The original survey questions was phrased as: "What’s the main reason you would shop with Amazon rather than another site?"

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Statistics on "Amazon in the United Kingdom (UK)"

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