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Main reason millennials wouldn't shop at Amazon in the UK 2018

This statistic displays the results of a 2018 survey on the online shopping habits and intentions of millennials in the United Kingdom (UK). UK millennials had varying motivations for not choosing Amazon to shop with, prices being the main one. The majority of respondents said the product they're looking for were not always sold at cheaper prices on Amazon. Authenticity of products was another issue that kept UK millennials from shopping with Amazon. Only 5 percent of respondents said they wouldn't shop with Amazon because they preferred supporting smaller or ethical businesses.

UK Millennials: what is the main reason you would not shop with Amazon?

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Release date

August 2018


United Kingdom

Survey time period

May 2018

Number of respondents

1,000 respondents

Special properties

UK millennials*

Supplementary notes

* defined as UK citizens born 1982–2001. The source makes the further comment regarding sample: "The nationally representative sample consists of consumers aged 16-36 years old who have made at least one online purchase within the past three months (as of May 2018).
The original survey questions was phrased as: "What is the main reason you wouldn’t shop with Amazon?"

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Statistics on "Amazon in the United Kingdom (UK)"

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