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U.S. opinion on importance of corporate data privacy practices 2019

An April 2019 survey conducted among adults in the United States found that 66 percent of respondents stated that being notified by companies about a data breach was the most important corporate data privacy practice. Ranking second was the ability to opt out of one's personal data being sold to other companies, with 61 percent of respondents stating this as most important.

How important are the following corporate data privacy practices?

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Release date

April 2019


United States

Survey time period

April 2019

Number of respondents

1,004 respondents

Age group

18 years and older

Special properties

U.S. employees

Supplementary notes

Respondents were asked which of the following data privacy practices are most important for companies to follow when their own privacy is concerned (on a scale from 1 to 5, with 5 being the most important):

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Statistics on "Online privacy in the United States"

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