Distribution of push notifications among U.S. smartphone users 2018

According to an August 2018 report that analyzes mobile unlocking behaviors among smartphone users in the United States, 37 percent of unlock sessions that had a push notification originated from a utilities app. Systems apps ranked second at 24 percent, while push notifications from messaging apps accounted for 10 percent of unlock sessions.

Distribution of push notifications among smartphone users in the United States as of August 2018, by type of application

Share of push notifications
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In cooperation with
Verto Analytics
Release date

April 2019


United States

Survey time period

August 2018

Special properties

include apps sucg as the native clock or calendar application

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Statistics on "Smartphones in the U.S."

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