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Reasons for Amazon Prime members choosing another retailer UK 2018

For Amazon Prime members in the UK, the main reason why they chose another retailer over Amazon was cheaper prices available elsewhere. According to the results of a survey conducted among UK consumers with Prime membership, about a quarter of shoppers said they chose other retailers when more convenient delivery options were offered by them. 18 percent of respondents in the survey said they preferred in-store experiences, hence they did not choose to shop with Amazon.

Amazon Prime Members: reasons for choosing another retailer over Amazon in the United Kingdom (UK) in 2018

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Release date

July 2018


United Kingdom

Survey time period


Number of respondents


Age group

18-64 years

Supplementary notes

* Total number of UK and US consumers surveyed for this report. The source does not specify the number of respondents for each nationality.

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Statistics on "Amazon in the United Kingdom (UK)"

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