According to a survey conducted in Indonesia in July 2019, 62 percent of the respondents stated that they became aware of a particular product/brand after they saw the product being posted by a Youtuber. Indonesia is one of the fastest rising e-commerce countries in the the world, with an expected number of e-commerce user of about 212.2 millions by 2023.
Share of respondents who became aware of a product because of a Youtuber in Indonesia as of July 2019
The question asked in the survey was as follows: "give your level of approval to the following statement: I become aware of existence of particular product/brand after I looked at the videos of the influencer ". 1 is strongly disagree, 5 is strongly agree"
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JakPat. (September 5, 2019). Share of respondents who became aware of a product because of a Youtuber in Indonesia as of July 2019 [Graph]. In Statista. Retrieved May 23, 2022, from https://www.statista.com/statistics/1050530/indonesia-respondents-who-became-aware-of-a-product-because-of-a-youtuber/
JakPat. "Share of respondents who became aware of a product because of a Youtuber in Indonesia as of July 2019." Chart. September 5, 2019. Statista. Accessed May 23, 2022. https://www.statista.com/statistics/1050530/indonesia-respondents-who-became-aware-of-a-product-because-of-a-youtuber/
JakPat. (2019). Share of respondents who became aware of a product because of a Youtuber in Indonesia as of July 2019. Statista. Statista Inc.. Accessed: May 23, 2022. https://www.statista.com/statistics/1050530/indonesia-respondents-who-became-aware-of-a-product-because-of-a-youtuber/
JakPat. "Share of Respondents Who Became Aware of a Product Because of a Youtuber in Indonesia as of July 2019." Statista, Statista Inc., 5 Sep 2019, https://www.statista.com/statistics/1050530/indonesia-respondents-who-became-aware-of-a-product-because-of-a-youtuber/
JakPat, Share of respondents who became aware of a product because of a Youtuber in Indonesia as of July 2019 Statista, https://www.statista.com/statistics/1050530/indonesia-respondents-who-became-aware-of-a-product-because-of-a-youtuber/ (last visited May 23, 2022)
