According to a survey conducted in Indonesia in July 2019, 49 percent of the respondents stated that they believed in the product/brand used by a Youtuber. Indonesia is one of the fastest rising e-commerce countries in the the world, with an expected number of e-commerce user of about 212.2 millions by 2023.
Share of respondents who believed in the product used by a Youtuber in Indonesia as of July 2019
The question asked in the survey was as follows: "give your level of approval to the following statement: I believe in the product/brand that has been used by the influencer". 1 is strongly disagree, 5 is strongly agree"
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JakPat. (September 5, 2019). Share of respondents who believed in the product used by a Youtuber in Indonesia as of July 2019 [Graph]. In Statista. Retrieved December 08, 2024, from https://www.statista.com/statistics/1050550/indonesia-respondents-who-believed-in-the-product-used-by-a-youtuber/
JakPat. "Share of respondents who believed in the product used by a Youtuber in Indonesia as of July 2019." Chart. September 5, 2019. Statista. Accessed December 08, 2024. https://www.statista.com/statistics/1050550/indonesia-respondents-who-believed-in-the-product-used-by-a-youtuber/
JakPat. (2019). Share of respondents who believed in the product used by a Youtuber in Indonesia as of July 2019. Statista. Statista Inc.. Accessed: December 08, 2024. https://www.statista.com/statistics/1050550/indonesia-respondents-who-believed-in-the-product-used-by-a-youtuber/
JakPat. "Share of Respondents Who Believed in The Product Used by a Youtuber in Indonesia as of July 2019." Statista, Statista Inc., 5 Sep 2019, https://www.statista.com/statistics/1050550/indonesia-respondents-who-believed-in-the-product-used-by-a-youtuber/
JakPat, Share of respondents who believed in the product used by a Youtuber in Indonesia as of July 2019 Statista, https://www.statista.com/statistics/1050550/indonesia-respondents-who-believed-in-the-product-used-by-a-youtuber/ (last visited December 08, 2024)
Share of respondents who believed in the product used by a Youtuber in Indonesia as of July 2019 [Graph], JakPat, September 5, 2019. [Online]. Available: https://www.statista.com/statistics/1050550/indonesia-respondents-who-believed-in-the-product-used-by-a-youtuber/