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Important longevity features to consumers when buying clothes U.S. 2019

As of 2019, 68 percent of respondents stated that durability was the most important characteristic of an apparel product when taking longevity into consideration. That year, six percent of respondents chose that an apparel product should be good for 50 washes for it to be considered long-lasting.

Which of these longevity characteristics resonate the most when you are shopping for apparel?

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Release date

July 2019


United States

Survey time period


Number of respondents

175 respondents

Age group

18-59 years

Special properties

Men and women active in sports and outdoors

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