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Share of people feeling encouraged to purchase products by influencers in France 2018

Does the fact that an influencer mentions a product in his posts encourage you to purchase from a brand?*

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Sources

Release date

March 2018

Region

France

Survey time period

March 13-15, 2018

Number of respondents

1,000 respondents

Age group

18 years and older

Supplementary notes

* This question was phrased by the source as follows: "Vous personnellement, est-ce que le fait qu'un influenceur évoque les produit d'une marque dans ses écrits, vidéos ou photos vous incite à acheter les produits d'une marque ? "

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