Japan: maid and cosplay service market size 2022

In the fiscal year 2021, the sales value of maid and cosplay-related services within the Japanese otaku market amounted to approximately 9.5 billion Japanese yen and was forecast to increase to 10.4 billion yen in fiscal 2022. Themed restaurants like maid and butler cafés are especially popular within the otaku subculture in Japan, offering food and beverage services as well as leisure activities to customers, including playing card or video games, and taking pictures with dressed up staff members. The market size declined following the outbreak of COVID-19.

Sales value of maid and cosplay-related services within the otaku market in Japan from fiscal year 2014 to 2021 with a forecast for 2022 (in billion Japanese yen)

Characteristic	Sales value in billion Japanese yen
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Release date

October 2022

More information

Region

Japan

Survey time period

fiscal years 2014 to 2021; the Japanese fiscal year starts April 1 of each stated year and ends March 31 of the following year

Special properties

the market size is based on sales at businesses

Supplementary notes

*Forecast.

Research objects were organizations and providers of contents, products and services pertaining to otaku categories.

Values prior to the fiscal year 2018 come from previous reporting.
100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.

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