In the fiscal year 2021, the sales value of maid and cosplay-related services within the Japanese otaku market amounted to approximately 9.5 billion Japanese yen and was forecast to increase to 10.4 billion yen in fiscal 2022. Themed restaurants like maid and butler cafés are especially popular within the otaku subculture in Japan, offering food and beverage services as well as leisure activities to customers, including playing card or video games, and taking pictures with dressed up staff members. The market size declined following the outbreak of COVID-19.
Sales value of maid and cosplay-related services within the otaku market in Japan from fiscal year 2014 to 2021 with a forecast for 2022
(in billion Japanese yen)
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Yano Research. (October 26, 2022). Sales value of maid and cosplay-related services within the otaku market in Japan from fiscal year 2014 to 2021 with a forecast for 2022 (in billion Japanese yen) [Graph]. In Statista. Retrieved January 17, 2025, from https://www.statista.com/statistics/1051945/japan-maid-cosplay-service-market-retail-value/?__sso_cookie_checker=failed
Yano Research. "Sales value of maid and cosplay-related services within the otaku market in Japan from fiscal year 2014 to 2021 with a forecast for 2022 (in billion Japanese yen)." Chart. October 26, 2022. Statista. Accessed January 17, 2025. https://www.statista.com/statistics/1051945/japan-maid-cosplay-service-market-retail-value/?__sso_cookie_checker=failed
Yano Research. (2022). Sales value of maid and cosplay-related services within the otaku market in Japan from fiscal year 2014 to 2021 with a forecast for 2022 (in billion Japanese yen). Statista. Statista Inc.. Accessed: January 17, 2025. https://www.statista.com/statistics/1051945/japan-maid-cosplay-service-market-retail-value/?__sso_cookie_checker=failed
Yano Research. "Sales Value of Maid and Cosplay-related Services within The Otaku Market in Japan from Fiscal Year 2014 to 2021 with a Forecast for 2022 (in Billion Japanese Yen)." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1051945/japan-maid-cosplay-service-market-retail-value/?__sso_cookie_checker=failed
Yano Research, Sales value of maid and cosplay-related services within the otaku market in Japan from fiscal year 2014 to 2021 with a forecast for 2022 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1051945/japan-maid-cosplay-service-market-retail-value/?__sso_cookie_checker=failed (last visited January 17, 2025)
Sales value of maid and cosplay-related services within the otaku market in Japan from fiscal year 2014 to 2021 with a forecast for 2022 (in billion Japanese yen) [Graph], Yano Research, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1051945/japan-maid-cosplay-service-market-retail-value/?__sso_cookie_checker=failed
