According to a recent survey conducted by Rakuten Insight, about 50 percent of the female respondents in the Philippines stated that the main reason why they have purchased a smartwatch, and/or fitness or activity tracker was due to their concern with their health. A minority of the respondents stated that they wanted to keep up with the latest tech trends and products.
Factors motivating female consumers to buy wearable technology products in the Philippines in 2019
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Rakuten Insight. (September 17, 2019). Factors motivating female consumers to buy wearable technology products in the Philippines in 2019 [Graph]. In Statista. Retrieved February 26, 2020, from https://www.statista.com/statistics/1052288/philippines-motivation-female-consumer-purchase-wearable-technology-products/
Rakuten Insight. "Factors motivating female consumers to buy wearable technology products in the Philippines in 2019." Chart. September 17, 2019. Statista. Accessed February 26, 2020. https://www.statista.com/statistics/1052288/philippines-motivation-female-consumer-purchase-wearable-technology-products/
Rakuten Insight. (2019). Factors motivating female consumers to buy wearable technology products in the Philippines in 2019. Statista. Statista Inc.. Accessed: February 26, 2020. https://www.statista.com/statistics/1052288/philippines-motivation-female-consumer-purchase-wearable-technology-products/
Rakuten Insight. "Factors Motivating Female Consumers to Buy Wearable Technology Products in The Philippines in 2019." Statista, Statista Inc., 17 Sep 2019, https://www.statista.com/statistics/1052288/philippines-motivation-female-consumer-purchase-wearable-technology-products/
Rakuten Insight, Factors motivating female consumers to buy wearable technology products in the Philippines in 2019 Statista, https://www.statista.com/statistics/1052288/philippines-motivation-female-consumer-purchase-wearable-technology-products/ (last visited February 26, 2020)
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