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Motivation to buy wearable technology products among females Philippines 2019

Published by Martha Jean Sanchez, Sep 23, 2019
According to a recent survey conducted by Rakuten Insight, about 50 percent of the female respondents in the Philippines stated that the main reason why they have purchased a smartwatch, and/or fitness or activity tracker was due to their concern with their health. A minority of the respondents stated that they wanted to keep up with the latest tech trends and products.

Factors motivating female consumers to buy wearable technology products in the Philippines in 2019

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Source

Release date

September 2019

Region

Philippines

Survey time period

August 2 to August 30, 2019

Number of respondents

1,410 respondents

Age group

16 years and older

Special properties

among female respondents that own a smartwatch

Method of interview

Online survey

Supplementary notes

Original survey question: What motivated you to buy a smartwatch and/or fitness/activity tracker? Choose the top two reasons.

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