Rakuten Insight, about 50 percent of the female respondents in the Philippines stated that the main reason why they have purchased a smartwatch, and/or fitness or activity tracker was due to their concern with their health. A minority of the respondents stated that they wanted to keep up with the latest tech trends and products.
According to a recent survey conducted by Factors motivating female consumers to buy wearable technology products in the Philippines in 2019
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Rakuten Insight. (September 17, 2019). Factors motivating female consumers to buy wearable technology products in the Philippines in 2019 [Graph]. In Statista. Retrieved August 19, 2022, from https://www.statista.com/statistics/1052288/philippines-motivation-female-consumer-purchase-wearable-technology-products/
Rakuten Insight. "Factors motivating female consumers to buy wearable technology products in the Philippines in 2019." Chart. September 17, 2019. Statista. Accessed August 19, 2022. https://www.statista.com/statistics/1052288/philippines-motivation-female-consumer-purchase-wearable-technology-products/
Rakuten Insight. (2019). Factors motivating female consumers to buy wearable technology products in the Philippines in 2019. Statista. Statista Inc.. Accessed: August 19, 2022. https://www.statista.com/statistics/1052288/philippines-motivation-female-consumer-purchase-wearable-technology-products/
Rakuten Insight. "Factors Motivating Female Consumers to Buy Wearable Technology Products in The Philippines in 2019." Statista, Statista Inc., 17 Sep 2019, https://www.statista.com/statistics/1052288/philippines-motivation-female-consumer-purchase-wearable-technology-products/
Rakuten Insight, Factors motivating female consumers to buy wearable technology products in the Philippines in 2019 Statista, https://www.statista.com/statistics/1052288/philippines-motivation-female-consumer-purchase-wearable-technology-products/ (last visited August 19, 2022)