Thailand: brand awareness of wearable tech by age 2022

According to a survey by Rakuten Insight on wearable tech, Apple and Samsung were well-known brands among all age groups. In the same survey, less than half of the respondents stated that they owned a smart wearable.

Brand awareness of wearable tech in Thailand in 2022, by age

Characteristic	16 to 24 years old	25 to 34 years old	35 to 44 years old	45 to 54 years old	55 years and older
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Release date

October 2022

More information

Region

Thailand

Survey time period

September 8 to 30, 2022

Number of respondents

6,895 respondents

Age group

16 years and older

Special properties

among female and male respondents that do not own wearable tech

Method of interview

Online survey

Supplementary notes

Original question: Which of these brands' wearable products do you know of?

The survey was conducted among 4,658 female and 2,237 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.

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