- Internet›
- Demographics & Use›
U.S. mobile user awareness on select location data use by companies and brands 2019
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
U.S. mobile user awareness on select location data use by companies and brands 2019
Consumer awareness on company use of location data according to mobile users in the United States as of April 2019
by J. Clement,
last edited
Oct 1, 2019
During a U.S. mobile user survey conducted from March to April 2019, it was found that over half of respondents assumed that companies and brands collect location data to provide tailored advertising and offers. A total of 47 percent of respondents also stated that they thought that companies used location data to deliver relevant search results.
Consumer awareness on company use of location data according to mobile users in the United States as of April 2019
| Percentage of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Percentage of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Register now
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by J. Clement,
last edited
Oct 1, 2019
During a U.S. mobile user survey conducted from March to April 2019, it was found that over half of respondents assumed that companies and brands collect location data to provide tailored advertising and offers. A total of 47 percent of respondents also stated that they thought that companies used location data to deliver relevant search results.
- Show sources information
- Show publisher information
- Release date
- August 2019
- Region
- United States
- Survey time period
- March 26 to April 11, 2019
- Number of respondents
- 1,002 respondents
- Age group
- 18 years and older
- Special properties
- smartphone owners who use digital services and/or platforms on mobile devices at least once per week
- Method of interview
- Online survey
- Supplementary notes
- Original question: "How do you think your location data is used?"
Source
- Show sources information
- Show publisher information
- Release date
- August 2019
More information
- Region
- United States
- Survey time period
- March 26 to April 11, 2019
- Number of respondents
- 1,002 respondents
- Age group
- 18 years and older
- Special properties
- smartphone owners who use digital services and/or platforms on mobile devices at least once per week
- Method of interview
- Online survey
- Supplementary notes
- Original question: "How do you think your location data is used?"
Other statistics on the topic
Data usage in marketing and advertising
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Data usage in marketing and advertising
- 71 page/s
- English
- pptx
- Detailed references
Everything On "Data usage in marketing and advertising " in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Data usage in marketing and advertising "
- Overview
The most important statistics
- Size of the marketing related data market worldwide from 2017 to 2019 (in billion U.S. dollars)Global marketing data market size 2017-2019
- Leading marketing data markets worldwide in 2018, based on value (in million U.S. dollars)Largest marketing data markets worldwide 2018
- Spending on marketing data in the United States from 2017 to 2019 (in million U.S. dollars)U.S. marketing data spend 2017-2019
- Spending on third-party marketing-related audience data in the United States in 2018, by type (in million U.S. dollars)U.S. third-party audience data spend 2018, by type
- Spending on data activation solutions supporting marketing related efforts in the United States in 2018, by function (in million U.S. dollars)U.S. marketing data activation solutions spend 2018, by function
- Change in data-driven marketing spending in the United States in 2018 and 2019Change in data-driven marketing spending in the U.S. 2018-2019
- Strategies
The most important statistics
- Most trusted sources of data according to marketing professionals worldwide as of August 2019Most trusted data sources by marketing professionals worldwide 2019
- Leading ways to use data according to marketers worldwide as of November 2018Common ways to use data according to marketers worldwide 2018
- Leading ways B2B sellers target B2B buyers in the United States in 2018Leading methods of targeting B2B buyers in the U.S. 2018
- Use of location data among marketing professionals in the United States as of May 2019, by channelLocation data usage by marketing professionals in the U.S. 2019, by channel
- Leading use cases for location data according to marketing professionals in the United States as of May 2019Leading use cases for location data according to marketers in the U.S. 2019
- Share of projects using marketing analytics before a decision is made in the United States from February 2012 to August 2019Marketing analytics usage in the U.S. 2012-2019
- How companies would use improved purchasing behavior data from e-commerce marketplaces according to marketing professionals in the United States as of 2018U.S. marketing professionals use of shopping behavior data from online markets 2018
- Effectiveness & challenges
The most important statistics
- Most important data types according to senior marketers worldwide as of November 2018 Most important data types according to senior marketers worldwide 2018
- Share of marketers worldwide who believed their organization targeted audiences effectively with use of data as of May 2018, by business typeEffectiveness of audience targeting with use of data worldwide 2018, by business type
- Business outcomes realized through the use of artificial intelligence (AI) according to marketers worldwide as of May 2018Impact of AI-enabled marketing on business outcomes worldwide 2018
- Perceived importance of data quality to sales and marketing organization according to B2B professionals in the United States from 2016 to 2018Importance of data quality to B2B sales and marketing in the U.S. 2016-2018
- Challenges that contributed towards a lack of customer data accuracy in the United States from 2016 to 2018Customer data accuracy challenges in the U.S. 2016-2018
- Estimate of costs associated with unnecessarily stringent federal data privacy law in the United States as of August 2019 (in million U.S. dollars)Estimated costs from stringent federal data privacy law in the U.S. 2019
- Average organizational cost to a business in the United States after a data breach from 2006 to 2019 (in million U.S. dollars)Average cost per data breach in the United States 2006-2019
- Concerns over lack of online insights of a customer's buying behaviors transitioning from a website to an e-commerce marketplace according to marketing professionals in the United States as of 2018Lack of insights into online buying behaviors by U.S. marketing professionals 2018
- Customer perception
The most important statistics
- Global consumer trust in organizations' management and protection of personal information as of October 2018Global consumer trust in organizations' data management and protection 2018
- Share of consumers who say their primary retailer always takes their explicit permission before storing or using their data in selected countries* in 2018, by type of dataOpinion of consumers on explicit permission for using data 2018, by type of data
- Perception of targeted advertising according to adults in the United States as of May 2019Adult views on targeted advertising in the U.S. 2019
- Types of personal information internet users in the United States are willing to share in general versus customization purposes as of June 2018Personal information U.S. internet users are willing to share 2018
- How comfortable are you with companies being able to purchase data related to you, such as an email address, for online advertising purposes?U.S. opinion on companies buying personal data for online ads 2018
- How comfortable are you with a mobile app having the following permissions? U.S. perception on granting smartphone app permissions 2019
- Factors that would make mobile users in the United States willing to share their data with companies as of April 2019Leading reasons for U.S. mobile users to share their data with companies 2019
- Share of social media users in the United States who say it would be easy for social media to figure out selected traits about them as of June 2018Perception of U.S. users social site's ability to identify key user traits 2018
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: You might find this interesting as well
Statistics on "Data usage in marketing and advertising - Overview"
Statistics on "Data usage in marketing and advertising - Strategies"
- Most trusted data sources by marketing professionals worldwide 2019
- Common ways to use data according to marketers worldwide 2018
- Leading methods of targeting B2B buyers in the U.S. 2018
- Location data usage by marketing professionals in the U.S. 2019, by channel
- Leading use cases for location data according to marketers in the U.S. 2019
- Marketing analytics usage in the U.S. 2012-2019
- U.S. marketing professionals use of shopping behavior data from online markets 2018
Statistics on "Data usage in marketing and advertising - Effectiveness & challenges"
- Most important data types according to senior marketers worldwide 2018
- Effectiveness of audience targeting with use of data worldwide 2018, by business type
- Impact of AI-enabled marketing on business outcomes worldwide 2018
- Importance of data quality to B2B sales and marketing in the U.S. 2016-2018
- Customer data accuracy challenges in the U.S. 2016-2018
- Estimated costs from stringent federal data privacy law in the U.S. 2019
- Average cost per data breach in the United States 2006-2019
- Lack of insights into online buying behaviors by U.S. marketing professionals 2018
Statistics on "Data usage in marketing and advertising - Customer perception"
- Global consumer trust in organizations' data management and protection 2018
- Opinion of consumers on explicit permission for using data 2018, by type of data
- Adult views on targeted advertising in the U.S. 2019
- Personal information U.S. internet users are willing to share 2018
- U.S. opinion on companies buying personal data for online ads 2018
- U.S. perception on granting smartphone app permissions 2019
- Leading reasons for U.S. mobile users to share their data with companies 2019
- Perception of U.S. users social site's ability to identify key user traits 2018
- U.S. mobile user awareness on select location data use by companies and brands 2019
- U.S. consumer distrust in shopping recommendations 2019, by platform
Further related statistics
- U.S. online consumer concerns about brands and data privacy 2019
- U.S. opinion on importance of corporate data privacy practices 2019
- U.S. mobile user top online privacy usage concerns 2019
- U.S. trust in tech companies to keep personal data secure and private 2018
- UK: willingness to pay for online services in exchange for data privacy 2015
- Provision of information on the online data collection and use in Sweden 2019
- Provision of information on the online data collection and use in Denmark 2015
- Provision of information on the online data collection and use in Finland 2019
- Italy: estimated GDPR rights use 2018
- Share of users avoiding online services through Wi-Fi connection in Italy in 2018
- Expected CCPA compliance timeline of U.S. companies 2019
- Opinion of the French on the level of protection of their personal data 2019
- Opinion of the French on the protection of their personal data 2019, by age
- Best actors for personal data protection according to the French 2019
- Satisfaction with public authorities' measures on data protection in France 2019
- Satisfaction with measures for data protection in France 2019, by age
- Most suited players for personal data protection according to the French 2019, by age
- Best players for personal data protection according to the French 2019, by gender
- Satisfaction with measures for data protection in France 2019, by gender
- Attitudes envisaged after scandals related to online personal data in France 2019
- Opinion on data collection by companies South Korea 2018
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Yes, save as favorite!
...and make my research life easier.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.