During a U.S. mobile user survey conducted from March to April 2019, it was found that over half of respondents assumed that companies and brands collect location data to provide tailored advertising and offers. A total of 47 percent of respondents also stated that they thought that companies used location data to deliver relevant search results.
Consumer awareness on company use of location data according to mobile users in the United States as of April 2019
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Factual. (August 21, 2019). Consumer awareness on company use of location data according to mobile users in the United States as of April 2019 [Graph]. In Statista. Retrieved September 26, 2023, from https://www.statista.com/statistics/1052540/us-consumer-perception-of-location-data-use/
Factual. "Consumer awareness on company use of location data according to mobile users in the United States as of April 2019." Chart. August 21, 2019. Statista. Accessed September 26, 2023. https://www.statista.com/statistics/1052540/us-consumer-perception-of-location-data-use/
Factual. (2019). Consumer awareness on company use of location data according to mobile users in the United States as of April 2019. Statista. Statista Inc.. Accessed: September 26, 2023. https://www.statista.com/statistics/1052540/us-consumer-perception-of-location-data-use/
Factual. "Consumer Awareness on Company Use of Location Data According to Mobile Users in The United States as of April 2019." Statista, Statista Inc., 21 Aug 2019, https://www.statista.com/statistics/1052540/us-consumer-perception-of-location-data-use/
Factual, Consumer awareness on company use of location data according to mobile users in the United States as of April 2019 Statista, https://www.statista.com/statistics/1052540/us-consumer-perception-of-location-data-use/ (last visited September 26, 2023)
Consumer awareness on company use of location data according to mobile users in the United States as of April 2019 [Graph], Factual, August 21, 2019. [Online]. Available: https://www.statista.com/statistics/1052540/us-consumer-perception-of-location-data-use/