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U.S. mobile user awareness on select location data use by companies and brands 2019
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U.S. mobile user awareness on select location data use by companies and brands 2019
Consumer awareness on company use of location data according to mobile users in the United States as of April 2019

Consumer awareness on company use of location data according to mobile users in the United States as of April 2019
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© Statista 2019
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Description
Source
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- Show sources information
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- Release date
- August 2019
- Region
- United States
- Survey time period
- March 26 to April 11, 2019
- Number of respondents
- 1,002 respondents
- Age group
- 18 years and older
- Special properties
- smartphone owners who use digital services and/or platforms on mobile devices at least once per week
- Method of interview
- Online survey
- Supplementary notes
- Original question: "How do you think your location data is used?"
Source
- Show sources information
- Show publisher information
- Release date
- August 2019
More information
- Region
- United States
- Survey time period
- March 26 to April 11, 2019
- Number of respondents
- 1,002 respondents
- Age group
- 18 years and older
- Special properties
- smartphone owners who use digital services and/or platforms on mobile devices at least once per week
- Method of interview
- Online survey
- Supplementary notes
- Original question: "How do you think your location data is used?"
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- Overview
- Size of the marketing related data market worldwide from 2017 to 2019 (in billion U.S. dollars)Global marketing data market size 2017-2019
- Leading marketing data markets worldwide in 2018, based on value (in million U.S. dollars)Largest marketing data markets worldwide 2018
- Spending on marketing data in the United States from 2017 to 2019 (in million U.S. dollars)U.S. marketing data spend 2017-2019
- Spending on third-party marketing-related audience data in the United States in 2018, by type (in million U.S. dollars)U.S. third-party audience data spend 2018, by type
- Spending on data activation solutions supporting marketing related efforts in the United States in 2018, by function (in million U.S. dollars)U.S. marketing data activation solutions spend 2018, by function
- Change in data-driven marketing spending in the United States in 2018 and 2019Change in data-driven marketing spending in the U.S. 2018-2019
- Strategies
- Most trusted sources of data according to marketing professionals worldwide as of August 2019Most trusted data sources by marketing professionals worldwide 2019
- Leading ways to use data according to marketers worldwide as of November 2018Common ways to use data according to marketers worldwide 2018
- Leading ways B2B sellers target B2B buyers in the United States in 2018Leading methods of targeting B2B buyers in the U.S. 2018
- Use of location data among marketing professionals in the United States as of May 2019, by channelLocation data usage by marketing professionals in the U.S. 2019, by channel
- Leading use cases for location data according to marketing professionals in the United States as of May 2019Leading use cases for location data according to marketers in the U.S. 2019
- Share of projects using marketing analytics before a decision is made in the United States from February 2012 to August 2019Marketing analytics usage in the U.S. 2012-2019
- How companies would use improved purchasing behavior data from e-commerce marketplaces according to marketing professionals in the United States as of 2018U.S. marketing professionals use of shopping behavior data from online markets 2018
- Effectiveness & challenges
- Most important data types according to senior marketers worldwide as of November 2018 Most important data types according to senior marketers worldwide 2018
- Share of marketers worldwide who believed their organization targeted audiences effectively with use of data as of May 2018, by business typeEffectiveness of audience targeting with use of data worldwide 2018, by business type
- Business outcomes realized through the use of artificial intelligence (AI) according to marketers worldwide as of May 2018Impact of AI-enabled marketing on business outcomes worldwide 2018
- Perceived importance of data quality to sales and marketing organization according to B2B professionals in the United States from 2016 to 2018Importance of data quality to B2B sales and marketing in the U.S. 2016-2018
- Challenges that contributed towards a lack of customer data accuracy in the United States from 2016 to 2018Customer data accuracy challenges in the U.S. 2016-2018
- Estimate of costs associated with unnecessarily stringent federal data privacy law in the United States as of August 2019 (in million U.S. dollars)Estimated costs from stringent federal data privacy law in the U.S. 2019
- Average organizational cost to a business in the United States after a data breach from 2006 to 2019 (in million U.S. dollars)Average cost per data breach in the United States 2006-2019
- Concerns over lack of online insights of a customer's buying behaviors transitioning from a website to an e-commerce marketplace according to marketing professionals in the United States as of 2018Lack of insights into online buying behaviors by U.S. marketing professionals 2018
- Customer perception
- Global consumer trust in organizations' management and protection of personal information as of October 2018Global consumer trust in organizations' data management and protection 2018
- Share of consumers who say their primary retailer always takes their explicit permission before storing or using their data in selected countries* in 2018, by type of dataOpinion of consumers on explicit permission for using data 2018, by type of data
- Perception of targeted advertising according to adults in the United States as of May 2019Adult views on targeted advertising in the U.S. 2019
- Types of personal information internet users in the United States are willing to share in general versus customization purposes as of June 2018Personal information U.S. internet users are willing to share 2018
- How comfortable are you with companies being able to purchase data related to you, such as an email address, for online advertising purposes?U.S. opinion on companies buying personal data for online ads 2018
- How comfortable are you with a mobile app having the following permissions? U.S. perception on granting smartphone app permissions 2019
- Factors that would make mobile users in the United States willing to share their data with companies as of April 2019Leading reasons for U.S. mobile users to share their data with companies 2019
- Share of social media users in the United States who say it would be easy for social media to figure out selected traits about them as of June 2018Perception of U.S. users social site's ability to identify key user traits 2018
- Most trusted data sources by marketing professionals worldwide 2019
- Common ways to use data according to marketers worldwide 2018
- Leading methods of targeting B2B buyers in the U.S. 2018
- Location data usage by marketing professionals in the U.S. 2019, by channel
- Leading use cases for location data according to marketers in the U.S. 2019
- Marketing analytics usage in the U.S. 2012-2019
- U.S. marketing professionals use of shopping behavior data from online markets 2018
- Most important data types according to senior marketers worldwide 2018
- Effectiveness of audience targeting with use of data worldwide 2018, by business type
- Impact of AI-enabled marketing on business outcomes worldwide 2018
- Importance of data quality to B2B sales and marketing in the U.S. 2016-2018
- Customer data accuracy challenges in the U.S. 2016-2018
- Estimated costs from stringent federal data privacy law in the U.S. 2019
- Average cost per data breach in the United States 2006-2019
- Lack of insights into online buying behaviors by U.S. marketing professionals 2018
- Global consumer trust in organizations' data management and protection 2018
- Opinion of consumers on explicit permission for using data 2018, by type of data
- Adult views on targeted advertising in the U.S. 2019
- Personal information U.S. internet users are willing to share 2018
- U.S. opinion on companies buying personal data for online ads 2018
- U.S. perception on granting smartphone app permissions 2019
- Leading reasons for U.S. mobile users to share their data with companies 2019
- Perception of U.S. users social site's ability to identify key user traits 2018
- U.S. mobile user awareness on select location data use by companies and brands 2019
- U.S. consumer distrust in shopping recommendations 2019, by platform
- U.S. online consumer concerns about brands and data privacy 2019
- U.S. opinion on importance of corporate data privacy practices 2019
- U.S. mobile user top online privacy usage concerns 2019
- U.S. trust in tech companies to keep personal data secure and private 2018
- UK: willingness to pay for online services in exchange for data privacy 2015
- Provision of information on the online data collection and use in Sweden 2019
- Provision of information on the online data collection and use in Denmark 2015
- Provision of information on the online data collection and use in Finland 2019
- Italy: estimated GDPR rights use 2018
- Share of users avoiding online services through Wi-Fi connection in Italy in 2018
- Expected CCPA compliance timeline of U.S. companies 2019
- Opinion of the French on the level of protection of their personal data 2019
- Opinion of the French on the protection of their personal data 2019, by age
- Best actors for personal data protection according to the French 2019
- Satisfaction with public authorities' measures on data protection in France 2019
- Satisfaction with measures for data protection in France 2019, by age
- Most suited players for personal data protection according to the French 2019, by age
- Best players for personal data protection according to the French 2019, by gender
- Satisfaction with measures for data protection in France 2019, by gender
- Attitudes envisaged after scandals related to online personal data in France 2019
- Opinion on data collection by companies South Korea 2018
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