During a U.S. mobile user survey conducted from March to April 2019, it was found that over half of respondents assumed that companies and brands collect location data to provide tailored advertising and offers. A total of 47 percent of respondents also stated that they thought that companies used location data to deliver relevant search results.
Consumer awareness on company use of location data according to mobile users in the United States as of April 2019
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Overview of personal data collected online in Norway 2017
- Italy: estimated GDPR rights use 2018
- Opinion of the French on the level of protection of their personal data 2019
- Share of individuals who heard of the right to access their data in Denmark 2019
- Opinion poll on German and American trust in U.S. and EU data privacy as of 2016
- Share of individuals who heard of the right to delete their data in Sweden 2019
- Share of individuals who heard of the right to delete their data in Finland 2019
- U.S. trust in tech companies with personal data 2021
- Share of individuals who heard of the right to move their data in Sweden 2019
- Share of individuals who heard of the right to access their data in Sweden 2019
- Awareness of a public authority protecting personal data rights in Sweden 2019
- Share of individuals who heard of the right to move their data in Denmark 2019
- Share of individuals who heard of the right to correct their data in Finland 2019
- Canadians who are concerned about personal information online 2018-2019
- Share of individuals who heard of the right to correct their data in Sweden 2019
- User familiarity with privacy changes in recent iOS updates in the U.S. 2021
- Italy: opinions on tech giants impact on information industry 2018
- Company survey: people related information security safeguards in place in 2012
- Knowledge of privacy rights in the UK 2021
- Levels of concern over online privacy compared to one year ago in the U.S. 2021
Factual. (August 21, 2019). Consumer awareness on company use of location data according to mobile users in the United States as of April 2019 [Graph]. In Statista. Retrieved August 19, 2022, from https://www.statista.com/statistics/1052540/us-consumer-perception-of-location-data-use/
Factual. "Consumer awareness on company use of location data according to mobile users in the United States as of April 2019." Chart. August 21, 2019. Statista. Accessed August 19, 2022. https://www.statista.com/statistics/1052540/us-consumer-perception-of-location-data-use/
Factual. (2019). Consumer awareness on company use of location data according to mobile users in the United States as of April 2019. Statista. Statista Inc.. Accessed: August 19, 2022. https://www.statista.com/statistics/1052540/us-consumer-perception-of-location-data-use/
Factual. "Consumer Awareness on Company Use of Location Data According to Mobile Users in The United States as of April 2019." Statista, Statista Inc., 21 Aug 2019, https://www.statista.com/statistics/1052540/us-consumer-perception-of-location-data-use/
Factual, Consumer awareness on company use of location data according to mobile users in the United States as of April 2019 Statista, https://www.statista.com/statistics/1052540/us-consumer-perception-of-location-data-use/ (last visited August 19, 2022)