Leading reasons for U.S. mobile users to share their data with companies 2019

During a U.S. mobile user survey conducted from March to April 2019, it was found that 18 percent of respondents were more willing to share their personal information with companies they trusted. However, 16 percent of respondents stated that receiving relevant advertising would make them less likely to share data with companies, compared to only four percent of respondents who stated that this would make them more likely to share their data.

Factors that would make mobile users in the United States willing to share their data with companies as of April 2019

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Sources

Release date

August 2019

Region

United States

Survey time period

March 26 to April 11, 2019

Number of respondents

1,002 respondents

Age group

18 years and older

Special properties

smartphone owners who use digital services and/or platforms on mobile devices at least once per week

Method of interview

Online survey

Supplementary notes

Original question: "Please rank the following in terms of what would make you willing to share your data with a company."

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Statistics on "Data usage in marketing and advertising "

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