Vietnam: main reasons to buy wearable tech by age 2019

According to a survey by Rakuten Insight, the majority of respondents across all age groups were concerned about their health and would like to monitor and improve it by using wearable tech. In the same survey, less than half of the respondents stated that they owned a smart wearable.

Main motivations to purchase wearable tech in Vietnam in 2019, by age

Characteristic	16 to 24 years old	25 to 34 years old	35 to 44 years old	45 to 54 years old	55 years and older
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Release date

September 2019

More information

Region

Vietnam

Survey time period

August 2 to 30, 2019

Number of respondents

1,449 respondents

Age group

16 years and older

Special properties

among female and male respondents that own wearable tech

Method of interview

Online survey

Supplementary notes

Original question: What motivated you to buy a smartwatch and/or fitness/activity tracker? Choose the top two reasons.

The survey was conducted among 698 female and 751 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.

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