Sweden: payment preferences by product category 2019

As of the second quarter of 2019, the most desired payment method among Swedish online shoppers seemed to be card payment. It was considered important by 80 percent of the respondents to the survey and was offered by 73 percent of the investigated enterprises in the country that year.

Payment options preferences among online shoppers in Sweden in 2nd quarter of 2019, by payment type

Characteristic	Consumers who consider important	Enterprises which offer
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Release date

September 2019

More information

Region

Sweden

Survey time period

Q2 2019

Age group

18-79 years

Special properties

Enterprises' leaders and online shoppers

Method of interview

Online interview

Supplementary notes

The original question was phrased by source as follows: "Vilka av följande betalningsalternativ erbjuder ni i er webbutik?" (enterprises)
Hur viktigt är det att du kan handla med respektive betalsätt när du e-handlar i svenska webbutiker? Andel som svarat ”ganska viktigt” eller ”mycket viktigt” (consumers).

*Klarna is a Swedish online solution that provides financial services such as online payment, post purchase payment etc.

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