Brazil: online shopping penetration 2017-2019, by age

During a 2019 survey, 40 percent of responding internet users aged 35 to 44 from Brazil stated that they had bought products and/or services online in the 12 months leading up to the survey. The share fell from 43 percent in 2017 and 42 percent in 2018. In the age bracket 25 to 34, the rate fell only by one percent in the presented period, from 46 to 45 percent. In 2018, e-commerce in Brazil generated an estimated 28 billion U.S. dollars in revenue, out of which nearly a third was generated by mobile sales.

Penetration rate of online shopping among internet users in Brazil from 2017 to 2019, by age

201720182019
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Sources

Release date

August 2019

Region

Brazil

Survey time period

November 2016 to June 2017; November 2017 to May 2018; October 2018 to March 2019

Number of respondents

(varies)

Age group

10 years and older

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

Figures for 2017 and 2018 come from earlier publications.

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Statistics on "Internet usage in Brazil"

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