Reasons for buying wearable tech South Korea 2022, by gender

Published by
Jang Seob Yoon,
Nov 4, 2022
A survey conducted by Rakuten Insight in September 2022 found that the main motivation behind purchasing a wearable device was to have easier accessibility to smartphone functions for around 54.9 percent of surveyed female wearable tech owners.

Motivation for purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2022, by gender

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Release date

October 2022

Region

South Korea

Survey time period

September 8 to 30, 2022

Number of respondents

3,389 respondents

Age group

16 years and older

Special properties

consumers that own smartwatches or wearable fitness/activity trackers

Method of interview

Online survey

Supplementary notes

Original question: "What motivated you to buy a smartwatch and/or fitness/activity tracker? Choose the top two reasons."

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Topics

SmartwatchesSmartphonesWearablesArtificial intelligence (AI) worldwideFitness trackers
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