Reasons for not buying wearable tech South Korea 2022, by gender

Published by
Jang Seob Yoon,
Nov 4, 2022
A survey conducted by Rakuten Insight in September 2022 found that the main reason for not purchasing a wearable device for respondents was that they already had a smartphone and were satisfied with its functions.

Reasons against purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2022, by gender

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Release date

October 2022

Region

South Korea

Survey time period

September 8 to 30, 2022

Number of respondents

4,077 respondents

Age group

16 years and older

Special properties

consumers that do not own smartwatches or wearable fitness/activity trackers

Method of interview

Online survey

Supplementary notes

Original question: "What are your reasons for not buying wearable technology? Choose the top two reasons."

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Overview

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Segments

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Companies

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Consumption

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Special focus: XR devices

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Topics

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