A survey conducted by Rakuten Insight in September 2022 found that the main reason for not purchasing a wearable device for respondents was that they already had a smartphone and were satisfied with its functions.
Reasons against purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2022
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Rakuten Insight. (October 20, 2022). Reasons against purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2022 [Graph]. In Statista. Retrieved February 12, 2025, from https://www.statista.com/statistics/1053323/south-korea-wearable-devices-reasons-against-purchase/?__sso_cookie_checker=failed
Rakuten Insight. "Reasons against purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2022." Chart. October 20, 2022. Statista. Accessed February 12, 2025. https://www.statista.com/statistics/1053323/south-korea-wearable-devices-reasons-against-purchase/?__sso_cookie_checker=failed
Rakuten Insight. (2022). Reasons against purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2022. Statista. Statista Inc.. Accessed: February 12, 2025. https://www.statista.com/statistics/1053323/south-korea-wearable-devices-reasons-against-purchase/?__sso_cookie_checker=failed
Rakuten Insight. "Reasons against Purchasing Smartwatches or Wearable Fitness/Activity Trackers in South Korea as of September 2022." Statista, Statista Inc., 20 Oct 2022, https://www.statista.com/statistics/1053323/south-korea-wearable-devices-reasons-against-purchase/?__sso_cookie_checker=failed
Rakuten Insight, Reasons against purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2022 Statista, https://www.statista.com/statistics/1053323/south-korea-wearable-devices-reasons-against-purchase/?__sso_cookie_checker=failed (last visited February 12, 2025)
Reasons against purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2022 [Graph], Rakuten Insight, October 20, 2022. [Online]. Available: https://www.statista.com/statistics/1053323/south-korea-wearable-devices-reasons-against-purchase/?__sso_cookie_checker=failed