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Share of digital in media ad expenditure in China 2018-2024

In 2020, digital ad spending was estimated to account for 71.6 percent of the total media ad market in China. The 75 billion U.S. dollars expenditure was fueled by the mobile industry. As China was the home to one-third of the world's unicorns, the source projected that digital share in media ad spending would increase to 77 percent by 2023.

Share of digital advertising in total media advertising spending in China in 2018 to 2019 with forecasts until 2024

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Release date

June 2020



Survey time period

2019 to June 2020

Special properties

excludes Hong Kong

Supplementary notes

* Forecast.

Digital ad spend includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, and other internet-connected devices. All the various formats of advertising on those platforms (classifieds, display, search and email) were included.

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