digital ad spending was estimated to account for 71.6 percent of the total media ad market in China. The 75 billion U.S. dollars expenditure was fueled by the mobile industry. As China was the home to one-third of the world's unicorns, the source projected that digital share in media ad spending would increase to 77 percent by 2023.
In 2020, Share of digital advertising in total media advertising spending in China in 2018 to 2019 with forecasts until 2024
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eMarketer. (June 29, 2020). Share of digital advertising in total media advertising spending in China in 2018 to 2019 with forecasts until 2024 [Graph]. In Statista. Retrieved April 12, 2021, from https://www.statista.com/statistics/1053388/china-digital-share-total-media-ad-spending/
eMarketer. "Share of digital advertising in total media advertising spending in China in 2018 to 2019 with forecasts until 2024 ." Chart. June 29, 2020. Statista. Accessed April 12, 2021. https://www.statista.com/statistics/1053388/china-digital-share-total-media-ad-spending/
eMarketer. (2020). Share of digital advertising in total media advertising spending in China in 2018 to 2019 with forecasts until 2024 . Statista. Statista Inc.. Accessed: April 12, 2021. https://www.statista.com/statistics/1053388/china-digital-share-total-media-ad-spending/
eMarketer. "Share of Digital Advertising in Total Media Advertising Spending in China in 2018 to 2019 with Forecasts until 2024 ." Statista, Statista Inc., 29 Jun 2020, https://www.statista.com/statistics/1053388/china-digital-share-total-media-ad-spending/
eMarketer, Share of digital advertising in total media advertising spending in China in 2018 to 2019 with forecasts until 2024 Statista, https://www.statista.com/statistics/1053388/china-digital-share-total-media-ad-spending/ (last visited April 12, 2021)