In 2022, digital ad spending was estimated to account for 81.5 percent of the total media ad market in China. Alibaba, Tencent, and Baidu are the key players fueling the second-largest digital ad market in the world.
Share of digital in total media advertising spending in China from 2018 to 2021 with forecasts until 2026
Digital ad spend includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, and other internet-connected devices. All the various formats of advertising on those platforms (classifieds, display, search and email) were included.
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eMarketer. (May 18, 2022). Share of digital in total media advertising spending in China from 2018 to 2021 with forecasts until 2026 [Graph]. In Statista. Retrieved August 13, 2022, from https://www.statista.com/statistics/1053388/china-digital-share-total-media-ad-spending/
eMarketer. "Share of digital in total media advertising spending in China from 2018 to 2021 with forecasts until 2026 ." Chart. May 18, 2022. Statista. Accessed August 13, 2022. https://www.statista.com/statistics/1053388/china-digital-share-total-media-ad-spending/
eMarketer. (2022). Share of digital in total media advertising spending in China from 2018 to 2021 with forecasts until 2026 . Statista. Statista Inc.. Accessed: August 13, 2022. https://www.statista.com/statistics/1053388/china-digital-share-total-media-ad-spending/
eMarketer. "Share of Digital in Total Media Advertising Spending in China from 2018 to 2021 with Forecasts until 2026 ." Statista, Statista Inc., 18 May 2022, https://www.statista.com/statistics/1053388/china-digital-share-total-media-ad-spending/
eMarketer, Share of digital in total media advertising spending in China from 2018 to 2021 with forecasts until 2026 Statista, https://www.statista.com/statistics/1053388/china-digital-share-total-media-ad-spending/ (last visited August 13, 2022)
