Share of digital in media ad expenditure in China 2018-2023

In 2019, digital ad spending was estimated to account for 68.3 percent of the total media ad market in China. The 86 billion U.S. dollars expenditure was fueled by the mobile industry. As China was the home to one-third of the world's unicorns, the source projected that digital share in media ad spending would increase to 77 percent by 2023.

Share of digital advertising in total media advertising spending in China from 2018 to 2023

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

December 2019

Region

China

Survey time period

2018 to October 2019

Special properties

excludes Hong Kong

Supplementary notes

*Forecast.
Digital advertising includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices, and all the various formats of advertising on those platforms; it excludes SMS, MMS and P2P messaging-based advertising.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Advertising in China"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.