Share of digital in media ad expenditure in China 2018-2026

Published by
Lai Lin Thomala,
Jun 22, 2022
In 2022, digital ad spending was estimated to account for 81.5 percent of the total media ad market in China. Alibaba, Tencent, and Baidu are the key players fueling the second-largest digital ad market in the world.

Share of digital in total media advertising spending in China from 2018 to 2021 with forecasts until 2026

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Release date

May 2022

Region

China

Survey time period

2021 to March 2022

Special properties

excludes Hong Kong

Supplementary notes

* Forecast.

Digital ad spend includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, and other internet-connected devices. All the various formats of advertising on those platforms (classifieds, display, search and email) were included.

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