In 2019, digital ad spending was estimated to account for 68.3 percent of the total media ad market in China. The 86 billion U.S. dollars expenditure was fueled by the mobile industry. As China was the home to one-third of the world's unicorns, the source projected that digital share in media ad spending would increase to 77 percent by 2023.
Share of digital advertising in total media advertising spending in China from 2018 to 2023
*Forecast.
Digital advertising includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices, and all the various formats of advertising on those platforms; it excludes SMS, MMS and P2P messaging-based advertising.
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LinkedIn. (December 23, 2019). Share of digital advertising in total media advertising spending in China from 2018 to 2023 [Graph]. In Statista. Retrieved March 30, 2020, from https://www.statista.com/statistics/1053388/china-digital-share-total-media-ad-spending/
LinkedIn. "Share of digital advertising in total media advertising spending in China from 2018 to 2023 ." Chart. December 23, 2019. Statista. Accessed March 30, 2020. https://www.statista.com/statistics/1053388/china-digital-share-total-media-ad-spending/
LinkedIn. (2019). Share of digital advertising in total media advertising spending in China from 2018 to 2023 . Statista. Statista Inc.. Accessed: March 30, 2020. https://www.statista.com/statistics/1053388/china-digital-share-total-media-ad-spending/
LinkedIn. "Share of Digital Advertising in Total Media Advertising Spending in China from 2018 to 2023 ." Statista, Statista Inc., 23 Dec 2019, https://www.statista.com/statistics/1053388/china-digital-share-total-media-ad-spending/
LinkedIn, Share of digital advertising in total media advertising spending in China from 2018 to 2023 Statista, https://www.statista.com/statistics/1053388/china-digital-share-total-media-ad-spending/ (last visited March 30, 2020)
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