According to a survey by Rakuten Insight on wearable tech, about 82 percent of the female respondents in Singapore stated that they were aware of Apple as a wearable tech brand, while 65 percent of the male respondents knew of Samsung. In the same survey, more than half of the respondents stated that they owned a smart wearable.
Brand awareness of wearable tech in Singapore in 2022, by gender
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Rakuten Insight. (October 20, 2022). Brand awareness of wearable tech in Singapore in 2022, by gender [Graph]. In Statista. Retrieved February 14, 2025, from https://www.statista.com/statistics/1053399/singapore-brand-awareness-of-wearable-tech-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. "Brand awareness of wearable tech in Singapore in 2022, by gender." Chart. October 20, 2022. Statista. Accessed February 14, 2025. https://www.statista.com/statistics/1053399/singapore-brand-awareness-of-wearable-tech-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. (2022). Brand awareness of wearable tech in Singapore in 2022, by gender. Statista. Statista Inc.. Accessed: February 14, 2025. https://www.statista.com/statistics/1053399/singapore-brand-awareness-of-wearable-tech-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. "Brand Awareness of Wearable Tech in Singapore in 2022, by Gender." Statista, Statista Inc., 20 Oct 2022, https://www.statista.com/statistics/1053399/singapore-brand-awareness-of-wearable-tech-by-gender/?__sso_cookie_checker=failed
Rakuten Insight, Brand awareness of wearable tech in Singapore in 2022, by gender Statista, https://www.statista.com/statistics/1053399/singapore-brand-awareness-of-wearable-tech-by-gender/?__sso_cookie_checker=failed (last visited February 14, 2025)
Brand awareness of wearable tech in Singapore in 2022, by gender [Graph], Rakuten Insight, October 20, 2022. [Online]. Available: https://www.statista.com/statistics/1053399/singapore-brand-awareness-of-wearable-tech-by-gender/?__sso_cookie_checker=failed