Ina survey conducted among global CMOs in 2018, 45 percent of respondents cited transparency as the leading factor for choosing a programmatic vendor, while 39 percent said that access to emerging channels was important to deciding on the choice of a programmatic partner.
Leading factors deciding on the choice of a programmatic partner according to CMOs worldwide as of 2018
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Forbes. (November 8, 2018). Leading factors deciding on the choice of a programmatic partner according to CMOs worldwide as of 2018 [Graph]. In Statista. Retrieved October 03, 2024, from https://www.statista.com/statistics/1053516/leading-factors-choosing-programmatic-partner-cmo-worldwide/
Forbes. "Leading factors deciding on the choice of a programmatic partner according to CMOs worldwide as of 2018." Chart. November 8, 2018. Statista. Accessed October 03, 2024. https://www.statista.com/statistics/1053516/leading-factors-choosing-programmatic-partner-cmo-worldwide/
Forbes. (2018). Leading factors deciding on the choice of a programmatic partner according to CMOs worldwide as of 2018. Statista. Statista Inc.. Accessed: October 03, 2024. https://www.statista.com/statistics/1053516/leading-factors-choosing-programmatic-partner-cmo-worldwide/
Forbes. "Leading Factors Deciding on The Choice of a Programmatic Partner According to Cmos Worldwide as of 2018." Statista, Statista Inc., 8 Nov 2018, https://www.statista.com/statistics/1053516/leading-factors-choosing-programmatic-partner-cmo-worldwide/
Forbes, Leading factors deciding on the choice of a programmatic partner according to CMOs worldwide as of 2018 Statista, https://www.statista.com/statistics/1053516/leading-factors-choosing-programmatic-partner-cmo-worldwide/ (last visited October 03, 2024)
Leading factors deciding on the choice of a programmatic partner according to CMOs worldwide as of 2018 [Graph], Forbes, November 8, 2018. [Online]. Available: https://www.statista.com/statistics/1053516/leading-factors-choosing-programmatic-partner-cmo-worldwide/
