As of August 2020, the popular Chinese social commerce platform Xiaohongshu (known in English as Little Red Book) had a total of approximately 450 million registered users, quadrupling its number in 2018. Xiaohongshu is a popular lifestyle and social commerce platform in China.
Number of registered users of Xiaohongshu in China from 2015 to 2020 (in millions)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Social commerce in China
Overview
4
- Premium Statistic Online shopping market retail sales volume in China 2015-2023
- Premium Statistic Market size of social e-commerce industry China 2014-2022
- Premium Statistic Share of social commerce sales in e-commerce retail sales in China 2019-2025
- Premium Statistic Number of social commerce shoppers in China 2016-2021
Social commerce platforms
7
- Premium Statistic Breakdown of online transaction value of e-commerce in China 2020, by platform
- Basic Statistic Most popular social media in China Q3 2023
- Premium Statistic Most popular social commerce platforms in China 2022
- Premium Statistic Leading WeChat e-commerce mini-programs 2021, based on MAUs
- Premium Statistic Pinduoduo's monthly active user number Q1 2019-Q1 2022
- Premium Statistic Xiaohongshu's user number 2015-2020
- Premium Statistic Yunji's user number 2016-2020
Community group buying
5
- Premium Statistic Market size of community group buying industry in China 2018-2021
- Premium Statistic Annual transaction value of community group buying services China 2021, by provider
- Premium Statistic Daily orders of community group buying services in China Q4 2020, by service provider
- Premium Statistic MAUs of community group buying services in China Q4 2020, by service provider
- Premium Statistic Major online community group buying mini programs based on MAUs in China 2022
Live streaming commerce
5
- Premium Statistic Market value of live commerce in China 2019-2026
- Premium Statistic Live commerce share of online retail sales in China 2018-H1 2021
- Premium Statistic Breakdown of GMV of leading live commerce platforms in China 2022, by platform
- Premium Statistic Share of live commerce users in China 2023
- Premium Statistic MAUs of lives streaming shopping platforms in China 2021, by platform
User demographics & behavior
6
- Premium Statistic Average annual spending on social commerce per customer in China 2016-2021
- Premium Statistic Distribution of social e-commerce users in China 2020, by age group
- Premium Statistic Distribution of social e-commerce users in China 2020, by city tier
- Premium Statistic Leading product categories that consumers purchased on social media in China 2021
- Premium Statistic Major advantages of social commerce among consumers in China 2022
- Premium Statistic Major disadvantages of social commerce among consumers in China 2022
Further related statistics
16
- Share of consumers cancelling a purchase online in the Nordics 2019
- Products or services bought on the phone in Nordic countries 2018, by category
- Online shoppers purchasing from a foreign website in Norway 2018, by age
- Reasons to shop from foreign webshops in Finland 2019
- Reasons to cancel online purchases in Finland 2019
- Ways of online shopping via mobile devices in Finland 2018
- Online shopping among families in Norway 2018
- Ways of purchasing from mobile device in Norway 2018
- Number of online buyers in Indonesia in 2017-2022
- Number of e-commerce consumers in India- by major cities 2015
- Online shoppers as share of internet users Indonesia 2017-2022
- Online shoppers' share of banked population Indonesia 2017-2022
- Reasons to use mobile devices for online shopping in Finland 2018
- Delivery speed expectations among online shoppers in Sweden 2019, by product category
- Share of Linkedin users in Estonia 2024, by age group
- Share of online shoppers among internet users Thailand 2020, by age group
Further Content: You might find this interesting as well
Statistics
- Share of consumers cancelling a purchase online in the Nordics 2019
- Products or services bought on the phone in Nordic countries 2018, by category
- Online shoppers purchasing from a foreign website in Norway 2018, by age
- Reasons to shop from foreign webshops in Finland 2019
- Reasons to cancel online purchases in Finland 2019
- Ways of online shopping via mobile devices in Finland 2018
- Online shopping among families in Norway 2018
- Ways of purchasing from mobile device in Norway 2018
- Number of online buyers in Indonesia in 2017-2022
- Number of e-commerce consumers in India- by major cities 2015
- Online shoppers as share of internet users Indonesia 2017-2022
- Online shoppers' share of banked population Indonesia 2017-2022
- Reasons to use mobile devices for online shopping in Finland 2018
- Delivery speed expectations among online shoppers in Sweden 2019, by product category
- Share of Linkedin users in Estonia 2024, by age group
- Share of online shoppers among internet users Thailand 2020, by age group
CBNData. (April 29, 2022). Number of registered users of Xiaohongshu in China from 2015 to 2020 (in millions) [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/1053577/china-xiaohongshu-user-number/
CBNData. "Number of registered users of Xiaohongshu in China from 2015 to 2020 (in millions)." Chart. April 29, 2022. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/1053577/china-xiaohongshu-user-number/
CBNData. (2022). Number of registered users of Xiaohongshu in China from 2015 to 2020 (in millions). Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/1053577/china-xiaohongshu-user-number/
CBNData. "Number of Registered Users of Xiaohongshu in China from 2015 to 2020 (in Millions)." Statista, Statista Inc., 29 Apr 2022, https://www.statista.com/statistics/1053577/china-xiaohongshu-user-number/
CBNData, Number of registered users of Xiaohongshu in China from 2015 to 2020 (in millions) Statista, https://www.statista.com/statistics/1053577/china-xiaohongshu-user-number/ (last visited April 19, 2024)
Number of registered users of Xiaohongshu in China from 2015 to 2020 (in millions) [Graph], CBNData, April 29, 2022. [Online]. Available: https://www.statista.com/statistics/1053577/china-xiaohongshu-user-number/