Share of U.S. e-commerce transactions with free shipping during holiday season 2018

From 2015 to 2017, the share of holiday season e-commerce transactions with free shipping ranged from 67 to 77 percent. However, free shipping was much more common during the 2018 holiday season. During the weeks between Thanksgiving and the end of December, approximately 86 to 87 percent of desktop e-commerce transactions included free shipping.

Share of e-commerce transactions in the United States with free shipping during holiday season from 2015 to 2018, by week

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Release date

July 2019


United States

Survey time period

November to December 2015 to 2018

Special properties

desktop purchases that included free shipping in the U.S.

Supplementary notes

Based on corresponding week of each year.

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Statistics on "Holiday season e-commerce in the United States"

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