Television advertising constituted nearly half of all advertising expenditure in Poland in 2020. Internet followed, accounting for almost 38 percent of ad spending. Other media - radio, print, cinema, and outdoor advertising - represented less than 10 percent each.
Share of advertising expenditure in Poland in 2020, by medium
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Zenithmedia. (October 19, 2020). Share of advertising expenditure in Poland in 2020, by medium [Graph]. In Statista. Retrieved August 08, 2022, from https://www.statista.com/statistics/1054035/poland-advertising-expenditure-by-medium/
Zenithmedia. "Share of advertising expenditure in Poland in 2020, by medium." Chart. October 19, 2020. Statista. Accessed August 08, 2022. https://www.statista.com/statistics/1054035/poland-advertising-expenditure-by-medium/
Zenithmedia. (2020). Share of advertising expenditure in Poland in 2020, by medium. Statista. Statista Inc.. Accessed: August 08, 2022. https://www.statista.com/statistics/1054035/poland-advertising-expenditure-by-medium/
Zenithmedia. "Share of Advertising Expenditure in Poland in 2020, by Medium." Statista, Statista Inc., 19 Oct 2020, https://www.statista.com/statistics/1054035/poland-advertising-expenditure-by-medium/
Zenithmedia, Share of advertising expenditure in Poland in 2020, by medium Statista, https://www.statista.com/statistics/1054035/poland-advertising-expenditure-by-medium/ (last visited August 08, 2022)
