Television advertising constituted nearly half of all advertising expenditure in Poland in 2020. Internet followed, accounting for almost 38 percent of ad spending. Other media - radio, print, cinema, and outdoor advertising - represented less than 10 percent each.
Share of advertising expenditure in Poland in 2020, by medium
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Zenithmedia. (October 19, 2020). Share of advertising expenditure in Poland in 2020, by medium [Graph]. In Statista. Retrieved August 09, 2022, from https://www.statista.com/statistics/1054035/poland-advertising-expenditure-by-medium/
Zenithmedia. "Share of advertising expenditure in Poland in 2020, by medium." Chart. October 19, 2020. Statista. Accessed August 09, 2022. https://www.statista.com/statistics/1054035/poland-advertising-expenditure-by-medium/
Zenithmedia. (2020). Share of advertising expenditure in Poland in 2020, by medium. Statista. Statista Inc.. Accessed: August 09, 2022. https://www.statista.com/statistics/1054035/poland-advertising-expenditure-by-medium/
Zenithmedia. "Share of Advertising Expenditure in Poland in 2020, by Medium." Statista, Statista Inc., 19 Oct 2020, https://www.statista.com/statistics/1054035/poland-advertising-expenditure-by-medium/
Zenithmedia, Share of advertising expenditure in Poland in 2020, by medium Statista, https://www.statista.com/statistics/1054035/poland-advertising-expenditure-by-medium/ (last visited August 09, 2022)
