Motivation to buy smart wearables India 2019 by gender

According to a survey conducted by Rakuten Insight, 47 percent of female respondents and 42 percent of male respondents in India were concerned about their health and would like to monitor and improve it by using smart wearables. The need to track and optimize fitness training and performance came second as a motivation among both genders.

Motivating factors for purchasing wearables in India as of August 2019, by gender

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Source

Release date

September 2019

Region

India

Survey time period

August 2 to August 30, 2019

Number of respondents

7,003 respondents

Age group

16 years and older

Special properties

among consumers that own smartwatches or wearable fitness/activity trackers

Method of interview

Online survey

Supplementary notes

Original question: What motivated you to buy a smartwatch and/or fitness/activity tracker? Choose the top two reasons.

The survey was conducted among 2,671 female and 4,332 male respondents.

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