In 2018, Supermarket Lidl was by far the most active on television among brands in Poland, with a GRP* of 78,613. The leading ten brands were within the industries of telecommunication and FMCG, except pharmaceutical brand Ibuprom.
Brands most active on television in Poland in 2018, by Gross Rating Point*
GRP (Gross Rating Point) - A standard measure of advertising impact, calculated as a percentage of the target market reached multiplied by the exposure frequency.
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Codemedia.pl. (March 20, 2019). Brands most active on television in Poland in 2018, by Gross Rating Point* [Graph]. In Statista. Retrieved January 23, 2020, from https://www.statista.com/statistics/1054124/poland-most-active-tv-brands/
Codemedia.pl. "Brands most active on television in Poland in 2018, by Gross Rating Point*." Chart. March 20, 2019. Statista. Accessed January 23, 2020. https://www.statista.com/statistics/1054124/poland-most-active-tv-brands/
Codemedia.pl. (2019). Brands most active on television in Poland in 2018, by Gross Rating Point*. Statista. Statista Inc.. Accessed: January 23, 2020. https://www.statista.com/statistics/1054124/poland-most-active-tv-brands/
Codemedia.pl. "Brands Most Active on Television in Poland in 2018, by Gross Rating Point*." Statista, Statista Inc., 20 Mar 2019, https://www.statista.com/statistics/1054124/poland-most-active-tv-brands/
Codemedia.pl, Brands most active on television in Poland in 2018, by Gross Rating Point* Statista, https://www.statista.com/statistics/1054124/poland-most-active-tv-brands/ (last visited January 23, 2020)
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