Brands most active on TV in Poland 2018

In 2018, Supermarket Lidl was by far the most active on television among brands in Poland, with a GRP* of 78,613. The leading ten brands were within the industries of telecommunication and FMCG, except pharmaceutical brand Ibuprom.

Brands most active on television in Poland in 2018, by Gross Rating Point*

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Source

Release date

March 2019

Region

Poland

Survey time period

2018

Supplementary notes

GRP (Gross Rating Point) - A standard measure of advertising impact, calculated as a percentage of the target market reached multiplied by the exposure frequency.

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Statistics on "Advertising in Poland"

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