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Shopping channel preferred by daily or weekly consumers in China 2018

The results of a survey, conducted in China between August and October 2018, revealed that around 55 percent of respondents who shopped at least once a week preferred shopping online via mobile phone/ smartphone, whereas around 30 percent of respondents used personal computer for frequent purchases.

Preferred shopping channels and devices chosen by daily or weekly consumers in China as of October 2018

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Source

Release date

April 2019

Region

China

Survey time period

August to October 2018

Number of respondents

over 900 consumers

Age group

18-64 years

Method of interview

Online survey

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Statistics on "Retail in China"

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