Shopping channel preferred by daily or weekly consumers in China 2021

Published by
Yihan Ma,
Jul 6, 2022
The results of a survey, conducted in China in March 2021, revealed that around 62 percent of respondents who shopped at least once a week preferred shopping online via mobile phone/ smartphone, whereas around 54 percent of respondents used to visit physical stores for frequent purchases.

Preferred shopping channels and devices chosen by daily or weekly consumers in China as of March 2021

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Release date

June 2021

Region

China

Survey time period

March 2021

Number of respondents

8,681 consumers across 22 territories

Age group

18 years and older

Special properties

among respondents who shopped online at least once in the previous year

Method of interview

Online survey

Supplementary notes

* In other words, hubs, For example, Amazon Echo, Google Home, Samsung SmartThings.

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