Japan: awareness of wearable device brands 2022

According to a survey conducted by Rakuten Insight in Japan in 2022, 86 percent of the respondents who did not own any smartwatches or wearable fitness or activity trackers stated that they were aware of Applewatch. It was the only brand that was known by the majority of respondents.

Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2022

Characteristic	Share of respondents
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Release date

October 2022

More information

Region

Japan

Survey time period

September 8 to 30, 2022

Number of respondents

603*

Age group

16 years and older

Special properties

multiple answers were possible

Method of interview

Online survey

Supplementary notes

*Only respondents without any smartwatches or wearable fitness/activity trackers were asked the question. The sample size consisted of 732 people, of which 603 respondents did not own smartwatches or wearable fitness/activity trackers.

Original survey question: "If no, which of these brands' wearable products do you know of?"

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