Most popular in-store retail services among Chinese consumers 2021

Published by
Yihan Ma,
Jul 6, 2022
The results of a survey, conducted in China in March 2021, revealed that 50 percent of respondents thought that the most important attribute for in-store shopping was the ability to see and touch the products. It further shows that around 48 percent of respondents found easy navigation within the store for finding the desired product to be another significant attribute in physical stores.

Most favored in-store retail service attributes chosen by consumers in China as of March 2021

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Release date

June 2021

Region

China

Survey time period

March 2021

Number of respondents

8,681 consumers across 22 territories

Age group

18 years and older

Special properties

among respondents who shopped online at least once in the previous year

Method of interview

Online survey

Supplementary notes

Original survey question:
In the current climate, which of the following attributes are important to you when shopping in physical stores? (These attributes were in respondents' top three)

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