As of July 2019, over half of the surveyed mobile internet users in China stayed in a news feed ad for less than 15 seconds. More users spent longer time in a single ad compared to the previous year.
Distribution of mobile internet users' browsing time in the news feed ads in China as of July 2019
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iiMedia Research. (September 18, 2019). Distribution of mobile internet users' browsing time in the news feed ads in China as of July 2019 [Graph]. In Statista. Retrieved October 10, 2024, from https://www.statista.com/statistics/1054615/china-news-feed-advertising-browsing-time-distribution/
iiMedia Research. "Distribution of mobile internet users' browsing time in the news feed ads in China as of July 2019." Chart. September 18, 2019. Statista. Accessed October 10, 2024. https://www.statista.com/statistics/1054615/china-news-feed-advertising-browsing-time-distribution/
iiMedia Research. (2019). Distribution of mobile internet users' browsing time in the news feed ads in China as of July 2019. Statista. Statista Inc.. Accessed: October 10, 2024. https://www.statista.com/statistics/1054615/china-news-feed-advertising-browsing-time-distribution/
iiMedia Research. "Distribution of Mobile Internet Users' Browsing Time in The News Feed Ads in China as of July 2019." Statista, Statista Inc., 18 Sep 2019, https://www.statista.com/statistics/1054615/china-news-feed-advertising-browsing-time-distribution/
iiMedia Research, Distribution of mobile internet users' browsing time in the news feed ads in China as of July 2019 Statista, https://www.statista.com/statistics/1054615/china-news-feed-advertising-browsing-time-distribution/ (last visited October 10, 2024)
Distribution of mobile internet users' browsing time in the news feed ads in China as of July 2019 [Graph], iiMedia Research, September 18, 2019. [Online]. Available: https://www.statista.com/statistics/1054615/china-news-feed-advertising-browsing-time-distribution/
